Paid Social Media Manager (Contract) East Coast, USA

We're looking for a Paid Social Media Manager - Contractor to join the

• paid media team. This individual contributor role will be responsible for developing and executing paid social media strategies that build brand awareness, generate high-quality leads, and support pipeline growth across key markets.

You'll partner closely with global paid media leads by GTM and region to execute campaigns on LinkedIn and Facebook, including all campaign set-up and performance optimization. This is a hands-on role for a paid social SME. The ideal candidate is a strategic thinker with a deep understanding of paid social strategy and execution in the B2B tech space.

Location - USA - Remote (East Coast)

Duration - 12 months

Your Impact

Develop and execute paid social strategies to drive awareness and demand generation across key markets globally

Build, launch, and optimize campaigns on LinkedIn and Facebook, including setting up UTMs, trafficking ads, aligning audience sizes to budgets, monitoring audience penetration and ad frequencies, refining audiences, and pacing budgets throughout the quarter

Manage and allocate regional paid social budgets effectively to achieve performance goals aligned with business impact and pace in full

Collaborate with global and regional teams on content strategy, creative direction, and audience targeting, ensuring alignment with brand guidelines and persona messaging

Track, analyze, and report campaign performance, providing strategic insights and recommendations to stakeholders

Partner with regional GTM and field marketing teams to support brand awareness, lead-generation and pipeline goals, connecting the campaigns throughout the buyer's journey

Stay ahead of paid social trends, best practices, and platform innovations, applying them to campaigns to to run pilots / tests and drive continuous improvement

Skills :

5+ years of professional experience in digital or paid social media marketing, ideally in B2B technology or cybersecurity marketing

Proven success managing LinkedIn and Facebook campaigns on-platform across the buyer's journey

Deep knowledge of paid social ad units, objectives, targeting capabilities, measurement, and best practices

Strong analytical and reporting skills with the ability to forecast expected results, interpret performance data, and translate insights into optimizations to achieve program goals and improve performance

Highly organized, detail-oriented, and comfortable working in a fast-paced, results-driven environment

Exceptional communication and collaboration skills, with experience working in global and regional teams (experience executing campaigns in EMEA, LATAM, and JAPAC a big plus)

A data-driven mindset, an eye for creative performance, and the ability to manage multiple stakeholders across regions and time zones

Previous ad agency experience is a plus