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Marketing Manager

Marketing Manager

AL HomesCupertino, CA, US
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Job Description

Salary range : $60,000 - $120,000

For this role, Chinese / Mandarin speaking is a must.

Campaigns & Demand Generation

  • Execute multi-channel campaigns including direct mail (EDDM), paid ads, social media, and email marketing.
  • Create marketing collateral such as brochures, one-pagers, yard signs, and event displays.
  • Manage campaign budgets and timelines, ensuring projects launch on time and on brand.
  • Coordinate neighborhood-targeted homeowner outreach campaigns.

Events & Community Marketing

  • Plan and manage open houses, showcases, community events, and industry expos.
  • Coordinate event logistics : venues, signage, catering, AV, permits, staffing.
  • Partner with city officials, community organizations, and brokers to build awareness.
  • Track attendance, engagement, and event ROI; integrate leads into Salesforce / LeftMain.

    • Marketing Operations

  • Support CRM tracking and campaign attribution (Salesforce / LeftMain, GA4).
  • Work with agencies, contractors, and vendors for design, ads, and media.
  • Ensure consistency of brand voice and messaging across all marketing assets.
  • Collaborate with sales team to align campaigns with homeowner and investor needs.

    • Analytics & Reporting

  • Monitor key metrics : CPL, CAC, MQL→SQL conversion, and event ROI.
  • Prepare regular reports on campaign performance and recommendations.
  • Share insights with leadership to guide future marketing efforts.

    • What We’re Looking For

  • 4–7 years of marketing experience, ideally in real estate, housing, or related fields .
  • Proven ability to run multi-channel campaigns that drive measurable results.
  • Strong organizational skills with ability to manage events and campaigns simultaneously.
  • Hands-on experience with CRM and analytics tools (Salesforce / LeftMain, GA4).
  • Excellent communication and vendor management skills.
  • Creative mindset with an eye for brand and design consistency.
  • Flexibility to attend evening / weekend events as needed.
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    Marketing Manager • Cupertino, CA, US

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