Head of Sales - US (New York City)

Head Of Sales (Us)

LI.FI is simplifying multi-chain DeFi for traditional financial institutions, fintechs and service providers by offering a unified API to access all on-chain liquidity across major blockchains for best price same-chain and cross-chain swaps. We are a passionate team on a mission to enable a fairer, more decentralised world. Apart from the tech, we care a lot about user experience and aim to make complex technologies accessible to everyone.

We're looking for an experienced Head of Sales (US) to lead the development and execution of our B2B sales strategy in the United States. In this high-impact role, you'll own the full go-to-market motionfrom strategy to executiondriving revenue through partnerships with enterprise clients, wallets, aggregators, infrastructure providers, and DeFi protocols. You'll be responsible for establishing our presence in the US market and shaping our long-term commercial trajectory. The ideal candidate combines a strong grasp of complex technical productssuch as APIs, blockchain, bridging, and multi-chain infrastructurewith the sophisticated people skills needed to build lasting relationships across both technical and non-technical audiences in the crypto space.

Please note : This role requires you to be located in New York City. Your application will not be considered otherwise.

What you'll do :

• Own and execute the full B2B sales strategy for the US market, with a focus on driving revenue growth across wallets, aggregators, infrastructure providers, enterprise clients, and DeFi protocols.
• Build and expand a strong sales pipeline of integration partners across both crypto-native and adjacent verticals, including DeFi, TradFi, Fintech, GameFi, and NFTs.
• Leverage your existing network in the blockchain ecosystem to identify and secure high-value partnerships and technical integrations.
• Proactively engage with the Web3 ecosystemkeeping a constant pulse on trends, opportunities, and emerging players.
• Represent the brand and our cross-chain product at key industry events, conferences, and meetups; lead speaking engagements and contribute to event-driven content strategy.
• Act as the bridge between our external partners and internal teams, collaborating closely with operations, marketing, product, and community teams to ensure alignment and flawless execution.
• Educate and influence both technical and non-technical stakeholders, clearly communicating the value of our API-driven, cross-chain infrastructure.
• Provide structured feedback from the field to help shape product roadmap, marketing strategy, and future commercial hires.

What makes a good candidate :

We encourage you to apply if you feel your experience and skills equip you for this job but are not listed here!

Company culture :

Embrace your own differences

Own tasks end-to-end

Try - don't be afraid to fail

Take the time to get to know and understand each other better

What you'll get :

If you join us as an independent contractor, you're only entitled to the first five benefits of this list.

Application process :

Setting yourself up for success starts with the application! Click here to discover valuable tips that will help you navigate our application process effectively.

LI.FI is an equal opportunity employer. We encourage individuals of all backgrounds to apply. Join us in our dedication to fostering a workplace that values and respects each team member's unique contributions.

Shortlisted candidates will undergo a comprehensive interview process, including a people operations interview, a take-home assignment, a meet-the-team & founder interview, and a reference check.

For more information, visit our page detailing our hiring process!