Creative Lead

Job Description

Job Description

General Description :

The creative lead is responsible for managing and developing marketing and branding materials across Richards’ four product lines.

Responsibilities :

Design and maintain all print and digital marketing materials including catalogs, product guides, product data sheets, flyers, and PowerPoint presentations

Design and maintain product installation instructions

Interface with engineering to obtain accurate and illustrative sales models to use for instructions

Manage instruction sheet lifecycle using document management workflow tool

Collaborate with product owners, salespersons and product engineers to develop effective and accurate content

Continuously maintain and enhance company website

Update content including relevant marketing materials

Direct third-party web developer to create simple and effective user experience

Guide overall brand and marketing style

Review and assess marketing programs to ensure adherence to overall company branding

Manage and distribute branding guidelines where applicable

Create and execute plan for trade shows and conventions

Create project plan including dates and deadlines, tasks and responsibilities

Lead design, development, and implementation of graphics and layout of display booth

Coordinate logistics and ensure vendor timeliness and quality

Oversee production of booth and installation of graphics

Attend trade show to oversee logistics and assist sales team with booth operations

Ensure spend is within allotted budget

Manage and collaborate with external vendors including print shops, promotional item vendors and videographers / photographers

Create and oversee marketing email campaigns in constant contact to communicate with sales representatives and customers

Assist Richards stakeholders in the creation of creative materials for in-house programs and initiatives (e.g., safety, quality assurance)

Oversee film and photography

Plan, film, and edit product installation “YouTube” videos

Oversee product photography and editing as needed to produce high-quality visuals

Manage inventory and budget of promotional items

Minimum Education :

BA in Design, Visual Arts, or relevant fields

Experience :

3 years in design, marketing or creative field preferred

Required Skills :

Proficiency in Adobe creative suite including InDesign, Photoshop and Illustrator

Strong communications and writing

Strong project and task management

Microsoft Office (strong PowerPoint and Word with basic Excel knowledge)

Preferred Skills (not required) :

Photography

Videography and basic video editing

Basic 3D design / modeling experience