Director, Demand Generation - Paid & SEO Strategies Job at Datadog, in New York

Overview Datadog is looking for a Director of Demand Generation to help lead our growth marketing efforts, developing and executing data-driven strategies to drive user acquisition, conversion, and revenue growth across all digital paid channels. Leading a team of digital marketers, you’ll oversee the planning, implementation, and optimization of performance marketing campaigns globally across platforms such as Google Ads, Meta, LinkedIn, programmatic, affiliate, and other paid digital channels. Reporting into the Senior Director of Demand Generation, and collaborating closely with senior leadership, field marketing, product marketing, creative, and sales teams, you\'ll align marketing strategies with business objectives to accelerate Datadog’s success globally. You thrive in analyzing metrics, identifying trends, and optimizing campaigns to achieve aggressive revenue targets.

At Datadog, we place value in our office culture - the relationships and collaboration it builds, and the creativity it brings to the table. We operate as a hybrid workplace to ensure our Datadogs can create a work-life harmony that best fits them.

What You’ll Do Develop and execute a comprehensive strategy for paid digital channels to drive user acquisition, retention, and revenue growth globally

Lead and mentor a team of 10+ marketers, setting KPIs and ensuring strong execution

Analyze campaign performance and optimize based on data insights to maximize ROI

Manage and allocate marketing budgets with a focus on efficiency and growth

Partner with product, data, and creative teams to refine targeting, messaging, and channel mix across varying markets

Leverage A / B testing, CRO, and automation tools to scale and improve performance

Who You Are Proven ability to build and lead high-performing marketing teams with empathy, clarity, and a focus on delivering outcomes

8+ years of experience in digital marketing, growth marketing, user acquisition, and demand generation strategies, with experience in the B2B tech industry

Expertise in launching and managing campaigns across multiple channels (social, display, search, web) and ad platforms (Google Ads, LinkedIn, Facebook), as well as experience with tag management, offline conversion tracking, etc.

Strong proficiency in marketing analytics tools as Google Analytics and Tag Manager

Familiarity with audience segmentation and the ability to tailor strategies to global audiences is highly preferred

Data-driven approach to marketing, with proficiency in reporting, testing, and optimizing KPIs with an eye on conversion rates and revenue growth

Datadog values people from all walks of life. We understand not everyone will meet all the above qualifications on day one. That\'s okay. If you’re passionate about technology and want to grow your skills, we encourage you to apply.

Benefits and Growth Generous and competitive benefits package

New hire stock equity (RSUs) and employee stock purchase plan

Continuous career development and pathing opportunities

Product training to develop an in-depth understanding of our product and space

Best in breed onboarding

Internal mentor and buddy program cross-departmentally

Friendly and inclusive workplace culture

Benefits and Growth listed above may vary based on the country of your employment and the nature of your employment with Datadog.

Datadog offers a competitive salary and equity package, and may include variable compensation. Actual compensation is based on factors such as the candidate\'s skills, qualifications, and experience. In addition, Datadog offers a wide range of best in class, comprehensive and inclusive employee benefits for this role including healthcare, dental, parental planning, and mental health benefits, a 401(k) plan and match, paid time off, fitness reimbursements, and a discounted employee stock purchase plan.

The reasonably estimated yearly salary for this role at Datadog is : $188,000 — $251,000 USD

About Datadog Datadog (NASDAQ : DDOG) is a global SaaS business, delivering a rare combination of growth and profitability. We are on a mission to break down silos and solve complexity in the cloud age by enabling digital transformation, cloud migration, and infrastructure monitoring of our customers’ entire technology stacks. Built by engineers, for engineers, Datadog is used by organizations of all sizes across a wide range of industries. Together, we champion professional development, diversity of thought, innovation, and work excellence to empower continuous growth. Join the pack and become part of a collaborative, pragmatic, and thoughtful people-first community where we solve tough problems, take smart risks, and celebrate one another. Learn more about Datadog Life on Instagram, LinkedIn, and Datadog Learning Center.

Equal Opportunity at Datadog Datadog is proud to offer equal employment opportunity to everyone regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, and other characteristics protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. Here are our Candidate Legal Notices for your reference.

Datadog endeavors to make our Careers Page accessible to all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please complete this form. This form is for accommodation requests only and cannot be used to inquire about the status of applications.

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