Business Development Representative

Job Description

The Business Development Representative is a crucial entry-point for driving sales growth by generating new business opportunities within the animal health construction sector. This position focuses on identifying and qualifying potential clients, building the top of the sales pipeline, and ultimately scheduling meetings for senior sales staff. The ideal candidate is a proactive, detail-oriented communicator with a passion for both the construction and animal health industries.

Key responsibilities

1. Lead generation and market research :

Targeted prospecting : Research and identify potential clients, including veterinary practice owners, hospital administrators, and investment groups involved in veterinary real estate.

Market analysis : Stay current on animal health market trends, such as the growth of specialty veterinary hospitals, regulatory changes, or new veterinary practice ownership models.

Competitor analysis : Monitor competing design-build firms to understand their projects, marketing strategies, and potential gaps in the market.

Lead lists : Create and maintain targeted prospect lists based on ideal customer profiles (ICPs) for different construction project types (e.g., ground-up facilities, renovations, clinic expansions).

2. Outreach and initial contact :

Multi-channel outreach : Execute outbound campaigns via phone (cold calling), email, and professional social media platforms like LinkedIn to generate interest.

Compelling messaging : Craft and personalize email and social media messaging that highlights the company's value proposition and expertise in animal health construction.

Initial qualification : Conduct introductory calls to qualify leads based on standard criteria, such as budget, authority, need, and timeline (BANT).

Follow-up : Nurture potential leads with timely follow-up communications to move them through the early stages of the sales pipeline.

3. Relationship building and coordination :

Internal collaboration : Work closely with senior sales staff, estimators, and project managers to ensure a smooth transition of qualified leads.

External networking : Attend relevant industry events, such as veterinary trade shows, to build professional relationships.

Customer liaison : Act as the initial point of contact, ensuring a positive first impression and clear communication with prospective clients.

4. Sales process and reporting :

CRM management : Accurately track all sales activities, including communications, lead status, and progress, using a Customer Relationship Management (CRM) system.

Meeting scheduling : Set appointments and meetings for senior sales staff with qualified prospects.

Pipeline reporting : Assist in preparing and presenting reports on lead generation activities and pipeline health to management.

Essential qualifications and skills

Hard skills :

Proficiency with CRM software (e.g., HubSpot, Salesforce) and Microsoft Office Suite.

Familiarity with sales and marketing automation tools.

Basic understanding of the design-build construction process.

Soft skills :

Strong communication : Exceptional written and verbal communication abilities are crucial for successful outreach and relationship building.

Resilience and persistence : The ability to handle rejection and remain motivated is critical for success in outbound prospecting.

Time management : Excellent organizational and time-management skills to prioritize tasks and meet quotas.

Problem-solving : Ability to understand client needs and position company services as a solution.

Adaptability : The capacity to learn quickly and adapt to changing market conditions and strategies.

Requirements

• Strong communication, interpersonal, and networking skills.
• Proven ability to build and maintain relationships with clients and stakeholders.
• Excellent research, analytical, and problem-solving skills.
• Proficiency in using CRM software and other sales tools.
• Ability to work independently and as part of a team.
• Knowledge of the construction industry and market trends.
• Experience with proposal development and presentation.
• Bachelor's degree in Construction Management, Construction Sales or a related field & / or equivalent experience.
• 1-3 years of sales or marketing experience, preferably in construction.

Benefits

Requirements