Media Analyst

Title : Media Analyst

Location : Remote

Schedule : A portion of the workday requires coverage from 4 : 00 AM to 6 : 00 AM daily, with the remaining hours scheduled based on media release timing.

Red Carrot is seeking a Media Analyst to conduct news media monitoring. This is a remote / telecommute role that requires an early morning start to meet the media report deadlines. This role requires the individual to work remotely from 4 : 00 am – 6 : 00 am. The other hours can be shifted. Also requires working weekends. Reports include all media types; Reports must be current with updated data included an hour before the deadline.

Responsibilities

News Clippings

Provide oversight of the team in managing news briefings

Ensure all deliverables are placed through a robust quality control process

Lead process improvement to streamline processes

Identify and clip agency-relevant news articles. News clips are primarily collected using platforms such as Meltwater and LexisNexis

News Clips will be sorted into groups and listed under applicable headers; the analyst will be responsible for listing each group of articles by importance under each header, based on their understanding of news of the day, issues of importance to the agency, and agency priorities

The news clips will need to be summarized

Find and review articles and broadcasts from all major and daily newspapers, national television, cable news, most local television markets, newsweeklies, relevant magazines and technical journals, Internet sites, specialty and trade press, etc

Determine which aspects of each story, if any, are important to the client and edit out all information (not stories, but parts of stories) that is redundant or irrelevant.

Ensure all content is fresh, with very low incidence of day-old news

Search news stories for presentation in the briefings daily based on keywords and phrases and refine the keywords and phrases as necessary

Other duties as assigned

Social Media Monitoring

Utilize social listening platforms to develop reports, alerts, or other notifications to detect emerging trends relevant to topics of interest

Anticipate and address client needs by identifying influential individuals, organizations, and audience groupings

Interpret insights and trends in context and concisely present findings and recommendations with a BLUF approach.

Develop proposals to bring in new business, including conducting analysis to inform proposals, historical audits, and refining standard operating procedures or other team templates

Other duties as assigned

Business Development

Prepares proposals by determining concepts, gathering and formatting information, writing drafts, and obtaining approvals.

Supports developing winning themes and strategies by identifying and clarifying opportunities and needs, studying requests for proposals (RFPs), and attending strategy meetings.

Gathers proposal information by identifying sources of information, coordinating submissions and collections, and identifying and communicating risks associated with proposals.

Writes proposal content for technical, management and staffing, and past performance sections based on knowledge.

Qualifications

Strong interpersonal skills and a positive attitude

Must have experience in media monitoring

Must have at least a bachelor’s degree

Minimum of 3 years of experience

The ability to successfully organize, prioritize, and manage multiple concurrent projects

Strong writing and editing skills, with the ability to distill complex information and produce concise analyses and summaries of news topics

Knowledge of traditional media monitoring tools / practices

Working knowledge of social listening tools such as Meltwater, LexisNexis, or predecessor tools is preferred.

Must be able to work independently

Proficient in Microsoft 365

Benefits at Red Carrot :

At Red Carrot, we empower you to be a leader. We attract and develop talent from all backgrounds because we believe there’s strength in diversity, offering different perspectives and skills. Together, we can solve our client’s biggest challenges. We offer a competitive compensation and benefits package.

Training and Development – Tuition reimbursement and professional trainings for eligible employees.

Healthcare – Top-tier medical, dental, vision, life insurance and long-term disability coverage.

401(k) Plan – 401(k)-retirement and Roth plan with company matching and no vesting period.

Profit Sharing – Discretionary profit-sharing plan to all eligible employees after one year of employment.

Paid Time Off – Provides flexible work hours, paid time off, and 11 federal holidays.

About Us :

Red Carrot is an award-winning, woman-owned small business that is growing rapidly in the federal government space. Our team is fueled by passion, backed by intelligence, and built on expertise. From our inception, we have leveraged industrial engineering principles and data analytics to craft highly efficient solutions for clients’ complex needs. As we have grown, we remain focused on research-centric, data-informed, and audience-oriented, while expanding our range of expert capabilities.

Headquartered in Miami, Florida, we have a strong and continually growing presence in Washington, D.C., as well as team members and clients all over the country. We understand the importance of overcoming geographic limitations to provide the best, all-encompassing service to our clients. Red Carrot builds client capacity by implementing Strategic Communications, Customer Experience, Management Consulting, and Human Capital Solutions on behalf of our clients.

EO Commitment :

We are committed to providing equal employment opportunities to all employees and applicants without regard to race, color, religion, ancestry, sex, pregnancy, national origin, age, disability, marital status, familial status, gender identity, transgender status, sexual orientation, actual or perceived status as a victim of domestic violence, dating violence or stalking of any individual or any person associated with such individual, or any other protected status in accordance with all applicable federal, state, and local laws.

This policy extends to all aspects of our employment practices, including but not limited to, recruiting, hiring, discipline, termination, promotions, transfers, compensation, benefits, training, leaves of absence, and other terms and conditions of employment.