Email Marketing Manager
VirtualVocationsSpringfield, Massachusetts, United Statesjob_description.job_card.30_days_ago
serp_jobs.job_preview.job_type
- serp_jobs.job_card.full_time
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A company is looking for an Email Marketing Manager to enhance lifecycle marketing and nurture strategies.
Key Responsibilities
Define and execute email marketing strategies to improve engagement and conversion rates
Maintain a holistic view of email frequency and messaging to ensure consistent engagement
Develop buyer personas and segments to inform targeting and personalization strategies
Required Qualifications
4+ years of experience in email or lifecycle marketing, preferably in B2B tech or cybersecurity
Strong strategic thinking for overall email programs and ownership of email marketing strategy
Understanding of segmentation, automation, and personalization best practices
Hands-on experience with marketing automation platforms like HubSpot or Marketo
Analytical mindset with the ability to interpret performance data
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Email Marketing Manager • Springfield, Massachusetts, United States
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