Marketing Reporting & Insights Manager

Digital Marketing Campaign Manager

Together we fight for everyone's opportunity for a better financial future. We will do this together with customers, partners and colleagues. We will fight for others, not against : We will stand up for and champion everyone's access to opportunities. The status quo is not good enough we believe every individual and every community deserves access to financial opportunities. We are determined to support both individuals and communities in reaching a better financial future. We know that reaching this future depends on our actions today.

Like our Purpose Statement, Voya believes in being bold and committed to action. We are committed to a work environment where the differences that we are born with and those we acquire throughout our lives are understood, valued and intentionally pursued. We believe that our employees own our culture and have a responsibility to foster an environment where we all feel comfortable bringing our whole selves to work. Purposefully bringing our differences together to positively influence our culture, serve our clients and enrich our communities is essential to our vision.

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Position Summary :

The Digital Marketing Campaign Manager will collaborate closely with the business marketing teams to establish, standardize and scale marketing campaigns processes and execution while also identifying growth opportunities and providing transparency into campaign results

Position Description :

• Establish and standardize process to for the full scope of digital marketing processes including campaign execution, automation, journeys, lead qualification / scoring, lead nurturing, list and segment management, and revenue based reporting
• Execute marketing campaigns from start to finish including list segmentation, email creation, A / B testing and analysis. Campaigns include webinars, newsletter email communications, email nurture tracks, events and conferences.
• Define and explain technical requirements for marketing strategies, plans, and processes
• Involved in maintenance and / or enhancement of campaigns and the marketing database including design of various data integration solutions.
• Support the various governance requirements for the use of the platform
• Prepare and conduct testing to ensure correct functioning of the program designed
• Provide input / recommendations where marketing strategy can be enhanced by current technology
• Ensure all marketing interactions are compliant with local and federal privacy and governance law
• Stay current with digital marketing operations trends. Actively contribute to marketing operations community
• Dive deep into the analysis of campaign performance to identify and understand trends, performance issues or other significant changes, and proactively address and follow-up as needed.
• Drive optimization strategies for strong digital campaign performance that will improve click through and / or conversion rates.
• Connect regularly with the marketing teams on campaigns, and work closely to brainstorm and collaborate new creative ideas to scale campaign performance.
• Adopts, utilizes and role models the Voya Management System as part of everyday activities to drive behavior, facilitate and foster team collaboration & empowerment, and promote a problem solving culture
• Other duties as assigned.

Knowledge & Experience :

Compensation Pay Disclosure : Voya is committed to pay that's fair and equitable, which means comparable pay for comparable roles and responsibilities. The below annual base salary range reflects the expected hiring range(s) for this position in the location(s) listed. In addition to base salary, Voya offers incentive opportunities (i.e., annual cash incentives, sales incentives, and / or long-term incentives) based on the role to reward the achievement of annual performance objectives. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Voya Financial is willing to pay at the time of this posting. Actual compensation offered may vary from the posted salary range based upon the candidate's geographic location, work experience, education, licensure requirements and / or skill level and will be finalized at the time of offer. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.

$114,450 - $143,060 USD

Be Well. Stay Well.

Voya provides the resources that can make a difference in your lives. To us, this means thriving physically, financially, socially and emotionally. Voya benefits are designed to help you do just that. That's why we offer an array of plans, programs, tools and resources with one goal in mind : To help you and your family be well and stay well.

What We Offer

Critical Skills

Equal Employment Opportunity

Voya Financial is an equal-opportunity employer. Voya Financial provides equal opportunity to qualified individuals regardless of race, color, sex, national origin, citizenship status, religion, age, disability, veteran status, creed, marital status, sexual orientation, gender identity, genetic information, or any other status protected by state or local law.

Reasonable Accommodations

Voya is committed to the inclusion of all qualified individuals. As part of this commitment, Voya will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and / or to receive other benefits and privileges of employment, please reference resources for applicants with disabilities.