Overview
Account Strategist, LinkedIn Advertising (Remote US)
Base pay range : $70,000.00 / yr - $80,000.00 / yr
Responsibilities
- Oversee and lead a collection of Social Media accounts
- Serve as direct support to client contacts
- Weekly communication with vendors or operational partners to ensure alignment on tasks, work quality, and improvements
- Build strategies for clients each quarter
- Create, maintain, and optimize budgets for paid media campaigns
- Deeply understand client positioning and unique value propositions
- Confirm lead routing is accurate within a CRM
- Responsible for personal productivity and utilization
- Work with the Associate Director to ensure internal and client goals are achieved
- Understand the value of Programmatic campaigns
- Drive cross-sells, upsells and referrals via client relationships
- Execute and optimize advertising campaigns within LinkedIn, including ad copywriting, TAM development, and targeting to maximize ROI
What You Offer (Qualifications)
2+ years experience at a performance / digital marketing agency with hands-on experience supporting B2B clientsDeep expertise across paid social advertising campaigns, specifically LinkedIn AdsUnderstanding of LinkedIn Ad Units such as conversation ads, document ads, CTV and moreProficiency with advertising platforms and tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense, etc.Strong understanding of paid principles including keyword research, ad copywriting, bid management, and campaign optimizationAbility to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platformsAbility to drive results and measure via OCTExperience with audience segmentation by tier, job title, etc.Proven and measurable success with mid-market or enterprise accountsAbility to translate and articulate strategy and tell stories with dataCurious, problem-solver mindset; proactive and growth-orientedAbility to organize, prioritize and manage multiple projects simultaneouslyQuality-focused and ethical approach to advertisingWillingness to travel to visit clients approximately once per year, as neededWhat Success Looks Like
Operate in alignment with core values; internal and externalEffectively manage approximately five mid-tier and enterprise accountsMeet and exceed department KPIs such as client growth and goal attainment (core KPIs : client NSMs and Client Satisfaction scores)Build client trust and relationships that drive renewalsCross-sell services aligned with client goalsClearly communicate results with client contacts and executivesMake strong decisions guiding account strategyBenefits
Base salary in the range of $70,000-$80,000 USD, with potential for bonus eligibilityMedical, dental, vision plans, disability, and life insurance for you and your familyEmployer contributions and coverage for dependents where applicableWellness and lifestyle benefits (mental / physical health, fitness programs, virtual care)Paid time off : Unlimited PTO (2-week minimum), paid holidays, your birthday off, year-end recharge401(k) with company matchAnnual bonus based on tenureWork Environment
Remote-first; ability to work from anywhere in the US with option to use offices in Irvine, CA. Global opportunities may be available where we have established entities; current work authorization and residence required for global locations. Role operates 100% virtually from home. Collaboration via Zoom and Slack. Must have a reliable internet connection and suitable work setup.
Reasonable accommodations may be made for qualified individuals with disabilities upon request.
Additional Information
At Abe, we value diversity and inclusion. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
Seniority level
Mid-Senior levelEmployment type
Full-timeJob function
Marketing and SalesIndustries : Advertising ServicesNote : This reformatted description preserves original information while removing extraneous formatting. If you would like adjustments to tone or length, I can refine further.
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