Product Marketing Manager I, Rider Growth

About The Role

Are you a creative, experiment-minded marketer eager to make a tangible impact on how we bring in new riders around the world? As Product Marketing Manager I focused on New Rider Growth , you'll figure out how we get new users to take their first rides through the right marketing messages and experiences.

In this role, you'd be instrumental in unlocking significant growth for Uber in key regions. You would have the important task of figuring out how to accelerate the number of new riders taking a first trip and beyond with Uber, in markets all around the world. It is focused on crafting the right messaging and marketing tactics to increase confidence, inspire usage, and get them ready to ride through experimentation. You'll partner closely with teammates across Product, Marketing, Research, Design, and Engineering to grow our rider base.

You'll bring a creative and user-first mindset, paired with a curiosity for data and optimization. This is a high-impact, strategic role where you'll have the opportunity to shape customer journeys, contribute to being the front door of what our new users see, and connect the dots across Marketing and Product to catalyze growth across diverse global audiences.

What You'll Do

• New rider content strategy : You'll own the roadmap for the types of marketing content and tactics we run in the app and beyond to get new signups to convert to taking their first ride.
• Driving experimentation : Collaborate cross-functionally to test hypotheses to convert new riders in places like onboarding, the homescreen, and more.
• Leveraging insights : Craft positioning, messaging, and education tailored for different audiences based on insights, motivations, and barriers to adoption.
• Championing new rider needs : Partner with Research and Product teams to synthesize insights on non-users and under-engaged users to inform campaign strategies.
• Scaling content globally : You\'ll take learnings from experiments and then scale campaigns to markets around the world. You\'ll also work to tailor content to key markets to ensure it best resonates with new riders.
• Content creation : Though you\'ll have agency creative partners, you also won\'t be afraid to roll up your sleeves and contribute to content creation yourself via copy ideas and design ideas (e.g., making assets in Figma or Canva).

Basic Qualifications

Preferred Qualifications

For San Francisco, CA-based roles : The base salary range for this role is USD$135,000 per year - USD$150,000 per year. You will be eligible to participate in Uber\'s bonus program, and may be offered an equity award & other types of comp. You will also be eligible for various benefits. More details can be found at the following link

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