Marketing Director

Marketing Director

Avenue5 is growing, and we are in search of a marketing director to join our dynamic team of Fivers!

About Us

We are a vibrant third-party multifamily property management firm with locations across the United States. We are proud of our vibrant, inclusive, make-it-happen culture, where we :

• Listen to our associates, recognize them, and give them room to grow
• Invest in our associates to help them become the best version of themselves
• Approach every important decision with our associates in mind
• Celebrate our associates' successes and encourage them to raise the bar even higher

Summary of Responsibilities

The regional marketing manager serves as the Avenue5 business partner responsible for property marketing performance in a region and / or portfolio of multi-family properties. This position provides innovative marketing solutions that leverage the Avenue5 best-in-class marketing techniques to maximize property performance. Leveraging their extensive subject matter expertise in digital and mobile marketing techniques and their understanding of the market landscape role will support, guide, and provide feedback to the on-site team regarding the development of a property's brand identity and the execution of the integrated marketing programs. In addition, the position reviews and analyzes the performance metrics and reporting for ROI on marketing campaigns and suggests creative solutions for programs not meeting expectations.

Primary Responsibilities and Objectives

Collaborate with the on-site property team and the corporate marketing team to design a customized, effective strategy for growth at all 25-40 properties in the region and / or assigned portfolio

Recommend effective property marketing programs and offerings including demand generation, retargeting, marketing automation, and digital and social media to accelerate success for the properties in a region / portfolio

Applies considerable knowledge of marketing principles and techniques to create dynamic and engaging marketing campaigns by utilizing both digital and traditional marketing methods / channels (e.g., brochures, flyers, posters, postcards, direct mail, billboards, email, landing pages, microsites, social media, and radio).

Mentors' on-site property marketing team in the development of collateral for websites, ILS, Craigslist, social media and print to serve clients

Understand the client's and company's business objectives to ensure maximization of property marketing and performance

Review and analyze the budget for each property in the portfolio in conjunction with the operations team and clients

Understand the market landscape including technology trends, and competitor strengths and weaknesses as they relate to property management

Maintain a working knowledge of all the features, functionality, and benefits that make Avenue5's products and services superior in the multi-family property management space

Present the marketing strategy and results at the property's quarterly and annual business review meetings

Mentors, coaches, and provides performance feedback for on-site sales teams in exceptional sales techniques and salesmanship skills

Work with the property teams to create strategies for growth at all properties in the region and / or portfolio, providing input to new business development RFP and RFI responses in conjunction with sales and client services

Perform other duties as assigned

Education and Experience

Bachelor's degree is required

Five plus years of experience in direct real estate multi-family marketing within the property management industry is required

Three to five years of pre-development, lease-up, and / or grand opening experience in the multi-family property management industry preferred

Three to five years with advanced proficiency in social engagement and marketing campaign management, on Facebook, Twitter, Instagram, YouTube, and Pinterest

Advanced level knowledge with Microsoft Office Suite including Outlook, Word, PowerPoint, and Excel

Three to five years of experience in website, ILS', Craigslist, SEO, SEM, and digital data aggregators is required

Three to five years of experience in Yardi Voyager Marketing module, RealPage, or other equivalent system is required

Two to three years of digital, creative, and branding agency experience

Three to five years of experience in Google Drive, Google +, Google Analytics, and Google AdWords is preferred

Three to five years of experience in Yardi Voyager Marketing module, RentCafe, RealPage, or other equivalent systems is a plus

Participation in industry groups is a plus

OMCP certification is preferred

Skills and Requirements

Ability to work independently and prioritize effectively in a fast-paced environment

Intermediate to advanced level knowledge with MS Office Suite including Outlook, Word, PowerPoint, and Excel (including Excel functions)

Excellent written and verbal communication skills

Exceptional conceptual and creative thinking skills, as well as a solid knowledge of typography, color theory, design, and layout principles with a strong aesthetic sense

Exceptional project management skills are required (PMP certification is a plus)

Strong understanding of property management industry trends, issues, and emerging technology

Outstanding presentation skills can command an audience of all internal and external stakeholders

Demonstrated experience in managing, expanding, and developing relationships with clients

Entrepreneurial mindset and go-getter attitude with proven ability to work independently as well in a team setting

Create a climate in which associates want to do their best by leading and communicating a shared vision with associates and providing coaching and development

Positive demeanor, voracious appetite to learn new things and excellent professional judgment

Required to complete and successfully pass the Avenue5 Fair Housing and Preventing Discrimination and Harassment training and other courses, if assigned

Scheduling

Required to maintain a regular schedule which may require working outside business hours, weekends, and non-traditional holidays

Ability to travel (35%)

Hybrid - 3 days a week in office

Environment

Exposure to an environment typically found in an office building

Physical Requirements

Avenue5 will make reasonable accommodations to enable individuals with disabilities to perform essential functions. These functions include, but are not limited to :

Ability to lift, push, and pull up to 25 pounds

Ability to remain stationary, move around, reach, and position oneself as needed for extended periods of time

Must be able to observe and detect signs of emergency through visual and / or auditory cues

Ability to communicate and express or exchange ideas with others, as well as those activities in which they must convey detailed or important instructions to other workers accurately, loudly, or quickly

Ability to perceive the nature of sounds at normal speaking levels, including the ability to receive detailed information through oral communication, and to make the discriminations in sound

Visual requirements including color, depth perception, and field vision

Ability to compare, copy, coordinate, synthesize, negotiate, communicate, and instruct

Ability to tolerate stressful situations

Ability to work under minimal to moderate supervision

This job description is not an all-inclusive list of functions and tasks. Over the length of employment, these functions and tasks may change.

Diversity

Diversity creates a healthier atmosphere : Avenue5 is an Equal Employment Opportunity / Affirmative Action employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.