Complex Director of Sales & Marketing

Job Description

Job Description

Overview :

The Complex Director of Sales & Marketing is primarily responsible for overseeing and managing sales & synergies for a collection of 4 hotels in the Phoenix, AZ area (Hilton Phoenix Airport, Crowne Plaza Phoenix Airport, Holiday Inn & Suites Phoenix Airport North, Holiday Inn Phoenix-Chandler). This includes leading & driving top line revenue strategy for customary sales related segments to include group & volume transient. The individual is expected to stay ahead of market trends, market share movement and ongoing competitive hotel analysis, while directing the sales teams to insure budgeted revenues are met or exceeded. The Complex Director of Sales & Marketing is also responsible for developing and implementing a marketing communications plan designed to achieve the desired positioning for the hotel, as well as managing the sales and marketing budget that supports revenue attainment.

Responsibilities :

• Responsible for leading & driving top line revenue for customary sales segments to include group, volume transient for the primary hotel, as well as providing oversight to the sales leaders at the other area hotels assigned.
• Assesses & reacts to market trends, market share & the competitive hotel environment.
• Develops and implements a marketing communications plan designed to achieve the desired positioning of the hotel, as well as manage the sales & marketing budget that supports all initiatives.
• Act as the hotel’s voice of the customer and communicate key issues / concerns at all levels of the organization.
• Fluent in reading / assimilating / using Smith Travel Research data, financial P&L, mix of sales, forecasting, group pace / position & a wide array of traditional hotel reporting.
• Ability to understand and communicate market trends, demand generators, supply / demand and economic factors affecting hotel performance.
• Conduct comprehensive competitive set reviews, SWOT analysis & keep tabs on new supply.
• Understand GEO source & ability to develop a plan to penetrate the primary markets.
• Develop / implement key segment strategy & managing key accounts (both existing & target).
• Design effective sales deployment schemes & market assignments.
• Develop sales goals designed to achieve budget & market share targets.
• Manage group pace measurement and set sales production goals.
• Manage sales activity & travel schedule.
• Take the lead and manage owner relations, communications and expectations on behalf of Highgate Hotels for primary hotel as well as the other area hotels assigned.
• Lead a team of Sales Managers for the designated area.

Qualifications :