Divisional Social Media Specialist

Position Summary : The position of Divisional Social Media Specialist is to raise funds digitally through social media fundraising and raise awareness of The Salvation Army, its programs and services. This position is responsible for managing the Great Lakes Division social medial platforms to increase engagement, visibility and community growth across the division, by emphasizing storytelling, trend awareness, and digital community building. This role also assists the corps locations throughout the division with their social media strategy and provides monthly evergreen posts for their social media channels. This position reports to The Salvation Army Divisional Headquarters located in Southfield, Michigan.

Essential Responsibilities :

• Develop and implement social media strategies aligned with divisional goals to increase the number of donations, volunteers and advocates
• Create, schedule, and publish posts, reels, stories and videos across social media platforms
• Manage content calendars for consistent posting and share calendar with divisional and corps leadership it least two weeks before the posts go live
• Monitor engagement, respond to comments, and grow community interactions on divisional social media platforms
• Provide live coverage of major events on social media platforms
• Ensure social media marketing message is conveyed clearly and delivered properly to donors and volunteers
• Track analytics and adapt strategy to increase reach and engagement and other key performance indicators
• Work with Creative Services Manager, Digital Marketing Specialist and Website Content Creator to ensure all assets needed for social media are completed
• Gather stories from all corps throughout the division by visiting corps, hosting virtual interviews through teams or speaking on telephone
• Proofread posts for clarity, grammar, and spelling before sending to supervisor for approval
• Stay up to date on social media marketing best practices
• Create Classy donation forms for social media posts with source code tracking
• Occasional travel to events and corps locations
• Perform additional duties as assigned

Qualifications :

Education / Experience :

Skills, Knowledge & Abilities :

Computer Skills :

Certificates and Licenses :

Required

Preferred

Job Industries