Event Marketing Manager
Meet Yubico : the creator of the most secure passkeys and leading provider of hardware authentication security keys. Our company's mission is to make secure login easy and available for everyone. Yubico was founded in 2007 by Stina and Jakob Ehrensvard, and is public on Nasdaq Stockholm Main Market : YUBICO. Our customers include Fortune 500 companies, hundreds of government agencies and millions of individuals in over 160 countries that rely on Yubico technology to secure access to computers, online services and mobile apps. We are a global company with a strong company culture and employees located in over 14 countries. Yubico's headquarters are based in Stockholm, Sweden and Santa Clara, CA. Aligned with our mission to make the internet more secure for everyone, Yubico donates YubiKeys to organizations helping at-risk individuals through our philanthropic initiative, Secure it Forward.
At Yubico, we offer :
Yubico Values : We work to ensure that our employees have an open space to have their voices amplified to create a workplace where everyone feels like they belong. Aligned with this, our employees have created some pretty cool Employee Resource Groups : YubiPride, YubiBIPOC, YubiSustainability and YubiWomen. Additionally, Yubico donates YubiKeys to organizations in need all over the world (you can read more about our work here).
Social Connection : Relationships and connectedness matter, and we love spending time with our team! Our virtual workspace keeps us connected day-to-day whether it's through Yubico celebrating wins or our buzzing Slack communities. Check out our Life at Yubico Page on LinkedIn and our awards here.
Task & Responsibilities :
Own the end-to-end execution of Yubico events program, including trade shows and activations for small to medium size events.
Lead pre- and post-event promotional efforts including email, paid media, signage, and on-site collateral.
Manage all event logistics : booth design and production, vendor negotiations, shipping, on-site staffing, setup, and budget.
Drive attendee engagement through creative experiences, demos, giveaways, and value-added interactions.
Track performance metrics including lead capture, engagement, influenced pipeline, and ROI.
Maintain a detailed calendar of upcoming events, deadlines, and budget allocations.
Identify new event opportunities based on market trends and strategic growth areas.
Manage event agencies, vendors, freelancers, or contractors when needed, including gifting and merchandising vendors.
Event lead flow management including post-event attendee list clean up, formatting pre-event attendee lists, managing list uploads with marketing ops.
Support team on initiating research and evaluation of event sponsorships.
Manage events marketing inventory including restocking event materials.
Ensure brand consistency and quality across all touchpoints.
Travel to events as needed, up to 3-5 times per year.
Basic Qualifications :
Must be located in the San Francisco Bay area. Our HQ is in Santa Clara in the Techmart building.
5+ years of B2B marketing experience, with 3+ years managing trade shows and industry events.
Experience in cybersecurity sectors preferred.
Strong project management and organizational skills.
Excellent written and verbal communication skills.
Experience with tools such as Salesforce, HubSpot and Google Workspace.
Ability to travel up to 35% as required for event execution.
Creative thinker with a data-driven mindset and strong attention to detail.
Knowledge of Cvent, Salesforce.com, Marketo, Figma and WordPress systems is a plus.
$40 - $42 an hour
This role has an hourly salary range of $40.00 to $42.00 for a candidate located in the San Francisco Bay Area. For roles that are filled in other locations, the compensation range will be based on data provided by the Radford McLagan Compensation Database from Aon. Final compensation is also based on a number of factors including, but not limited to, job-related knowledge, skills, and experience.
Event Marketing Manager • Santa Clara, CA, US