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Field/Event Marketing Manager
Field/Event Marketing ManagerAssort Health • San Francisco, CA, US
Field / Event Marketing Manager

Field / Event Marketing Manager

Assort Health • San Francisco, CA, US
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Field / Event Marketing Manager

We're looking for a Field / Event Marketing Manager to transform bold ideas into pipeline-driving campaignson the conference floor, in the webinar chat, and beyond. You embody our values : patient impact, curiosity, and measurable results.

You'll own our field & regional marketing strategy end-to-end, including events, partner programs, ABM, and sales alignmentfor AI agents redefining patient access.

What You'll Do

  • Build a territory event calendar (industry trade shows, executive dinners, webinars) that delivers 35%+ of regional sourced pipeline.
  • Design multi-touch ABM plays (direct mail, email drips, content syndication) that lift opportunity creation by 25% within target accounts.
  • Launch clinic roadshows that showcase live AI-agent demos and generate 150+ sourced SQLs per quarter.
  • Produce field-ready assetsevent decks, signage, demo stations, swagthat let AEs and SDRs sell in person with confidence.
  • Create a field attribution model in collaboration with RevOps to prove (and improve) ROI.

Day-in-the-Life Examples

  • Spin up a regional demand gen blitz around the AAOE annual conference that doubles meeting bookings week-of-show.
  • Coordinate a joint webinar with an EHR partner and nurture registrants with a sequenced gift-box follow-up.
  • Refresh territory heat maps after new CMS reimbursement rules shift clinic priorities.

    • What We're Looking For

  • 2+ years of B2B SaaS field marketing or demand gen experience (healthtech / govtech / edtech / fintech a plus) with end-to-end ownership of event and ABM programs.
  • Pipeline mindsetyou back every creative idea with a forecast, a target list, and a post-mortem.
  • Storytelling horsepowerexceptional written, verbal, and on-stage communication.
  • Operational rigor in tools like HubSpot / Marketo, SFDC, 6sense / Demandbase, plus basic design chops (Slides, Figma).
  • Experience marketing to provider organizations, EHR ecosystems, or applied AI platforms.

    • Benefits & Perks for Assorties

  • Competitive Compensation Including salary and employee stock options so you share in our success.
  • Lifelong Learning Annual budget for professional development, plus training opportunities to help you grow.
  • Office Setup Stipend We'll outfit your in-office workspace so comfy as it's productive.
  • Top-Tier Health Coverage Medical, dental, and vision insurance, because your health comes first.
  • Unlimited PTO We trust you to take the time you need to recharge and come back ready to crush it.
  • Meals & Snacks Lunch, dinner, and snack breaks that fuel great ideas.
  • Wellness Stipend Your physical and mental well-being matters, and we've got a yearly stipend to prove it.
  • 401(k) Let us help you plan for the future. We've got you covered.

    • How We Work & What We Value

    We have published our operating principles "Raising the BAARS in Healthcare" on our blog - they describe how we work at Assort. They cover how we aim to run projects, spend time and make decisions. Specifically :

  • Back to basics
  • Accessibility for all
  • Always accountable
  • Relentless resilience
  • Ship fast, ship often
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