Sr Mgr, Product Marketing – Buyer Exp.

Join to apply for the Sr. Product Marketing Manager role at eBay .

eBay is seeking a dedicated and dynamic product marketer leader to drive inbound product marketing and outbound go-to-market strategy for end-to-end buyer experiences. This role leads a team of PMMs focused on the Buyer Experience product and commercial teams, and partners cross-functionally with product, design, research, marketing, communications, customer service and sales / market teams.

What You Will Accomplish

• Foster and build a community of product marketing professionals to attain business objectives with impact.
• Responsible for the product value proposition narrative and go-to-market strategy for Buyer Experiences and ensuring business success of our customers on eBay’s ecommerce platform.
• Influence product roadmaps by synthesizing market, customer and competitive insights, build audience segmentation and opportunity sizing.
• Create customer feedback loops during the product and marketing development process to refine the product narrative and value proposition articulation.
• Develop product value propositions, narratives, customer messaging, naming and external facing proof points.
• Manage the go-to-market strategy and planning for product launches and lead through channel experts to ensure execution and impact measurement. Track customer engagement, product adoption, and business success. Partner with channel experts across in-product content, marketing, PR, customer service, in-market teams, and sales channels to generate demand.
• Identify internal product-market-fit tracking metrics; synthesize customer feedback to provide signal amidst the noise across the product life cycle : development, launch, and optimization / expansion. Build the value proposition leveraging the voice of the customer to optimize product marketing messaging and advise on product recommendations.
• Set benchmarks for success and monitor progress towards goals for product launches and in-market growth adoption of existing products or services.

What You Will Bring

Join eBay to drive product innovation for our buyers and market leadership in a dynamic e-commerce environment.

The applicable base pay range for this position is dependent on work location. The base pay range in the San Francisco Bay Area, New York City Metro and Seattle Metro is expected in the range below :

$174,400 - $232,800

The base pay range for all other U.S. work locations is expected in the range below :

$132,000 - $212,000

Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience. The total compensation package for this position may also include other elements, including a target bonus and restricted stock units (as applicable) in addition to a full range of medical, financial, and / or other benefits. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

If hired, employees will be in an “at-will position” and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or department / team performance, and market factors.

eBay is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, veteran status, disability, or other legally protected status. If you have a need that requires accommodation, please contact us at

We will make every effort to respond to your request for accommodation as soon as possible. View our accessibility statement to learn more about eBay's commitment to ensuring digital accessibility for people with disabilities.

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