B2B Marketing Specialist - Aqua Data Studio / Webyog Job at Yellowfin in Germant

Summary B2B Marketing Specialist (Temporary Position) - Aqua Data Studio and Webyog. Aqua Data Studio (ADS) and Webyog are looking for a B2B Marketing Specialist for a 6-month contract to drive demand gen. We are seeking a go-getter who can deliver results across multiple marketing channels as an individual contributor with support from Marketing Ops, WebDev and Creative shared services. This position is 40 hours / week and has the potential to become permanent.

What you will do Content Creation : Collaborate with Solutions Architects and Product Managers to produce marketing materials that support email, social media, website messaging and webinar initiatives.

Email Campaign Management : Develop and optimize targeted email campaigns, segment lists for tailored messaging and analyze performance metrics to enhance engagement and conversions.

Webinar Coordination : Plan and host webinars with Solutions Architects and Product Managers, promote attendance and follow up with participants for feedback and lead nurturing.

Social Media Oversight : Manage social media presence by creating engaging content, scheduling posts and interacting with the audience to boost brand awareness and maintain a positive image.

Performance Reporting : Compile weekly reports on campaign metrics, present results and strategic insights to company leadership to inform and optimize future marketing efforts.

Cross-Functional Collaboration : Work with product, sales and support teams to align marketing efforts with business goals, gathering insights to enhance customer engagement.

What you will bring to the job We recognize nobody can be an expert in everything. You will be successful in this role if you have experience in each of the above responsibilities and the ambition to learn by doing. Primary responsibilities are writing compelling emails, enhancing our website messaging and visuals, and coming up with catchy webinar titles.

2-5 years marketing experience

Excellent writing skills

Learner’s mindset

Ability to create and manage paid advertising on Google and LinkedIn

Experience with email contact segmentation

Working knowledge of Go-to-Webinar

Understanding of basic SFDC campaign management

Understanding of standard marketing data and UTMs

Ability to prioritize

Strong organizational skills

Quick decision-making abilities

Strong work ethic

A keen eye for detail

An Equal Opportunity Employer - All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Privacy and data handling information : By applying you acknowledge that you understand and agree that your information will be collected and handled in accordance with applicable privacy policies and terms of use. For additional details, please review the privacy statement and terms of use as published by the company.

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