PR & Marketing Manager Job at JAC Recruitment in Santa Ana

MediabistroSanta Ana, CA, United States

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Position Summary

A Japanese entertainment company is seeking a PR & Marketing Manager to lead campaigns, manage media and partner relations, and grow brand presence—especially in the gaming space. Ideal candidates have hands-on marketing experience and a strong understanding of gamer culture.

Position Summary

Responsibilities

Develop comprehensive marketing communication strategies, including objectives, budgeting, and tactical plans.
Execute marketing initiatives and monitor their progress and effectiveness.
Evaluate the impact of implemented marketing strategies through performance analysis.
Define key performance indicators (KPIs) aligned with the marketing strategy.
Build and nurture relationships with media representatives, influencers, and press contacts.
Collect and analyze performance metrics to manage and report on KPIs.
Assess the success of campaigns across earned and paid media channels.
Maintain strong partnerships with first-party collaborators to ensure access to necessary resources.
Coordinate with external PR agencies and internal PR teams within distribution partners.
Craft engaging content for press releases, articles, and promotional materials.
Lead the development and execution of social media strategies and content.
Monitor market trends and competitor activities to identify growth opportunities.
Supervise and support a team of marketing and PR professionals, offering mentorship and performance evaluations.

Qualifications

Bachelor’s degree in Marketing, Business, or a related discipline from an accredited four-year institution, or equivalent experience with 5+ years in the entertainment or gaming industry.

Well-established connections with traditional and / or digital media platforms.

Excellent verbal and written communication skills, with strong presentation abilities.

Highly organized with a keen eye for meeting deadlines and managing budgets effectively.

Proficient in using productivity tools such as Google Workspace and Microsoft Office Suite.

Willing and able to travel internationally multiple times per year.

BASE SALARY USD100,000-120,000 (DOE)

LOCATION Santa Ana, CA

WORK STYLE Hybrid (3 times / week in the office)

#countryUS

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing and Sales

Industries

Staffing and Recruiting

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