Associate Director Paid Media Job at VML in New York

This range is provided by VML. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Overview Associate Director, Paid Media - W2 hourly Freelance . Hybrid Schedule. The role is to assist in delivering paid media campaigns for our clients. The Associate Director, Paid Media - W2 hourly Freelance is responsible for creating and maintaining media campaigns for our clients across all media channels (Paid Search, Social, Display, Video, Native & More). The role is dedicated to a specific client(s) to fulfill media operation excellence with VML’s approach to digital media.

Responsibilities Daily campaign check ins and ensure that all required campaigns are live / paused / ended

Digital platforms spend and pacing management; re-allocating unspent dollars based on calculations, performance, and business objectives.

Develop Platform Trafficking Sheet by interpreting requirements brief within the parameters of specific platform, campaign, and objective

Provide recommendations to analytics team and Media strategist for changes within bid strategies, audiences, and creatives.

Upload / edit digital campaigns within Digital Media Platforms (Meta Business Manager, DV360, Google Ads, LinkedIN & More).

Utilize and understand large data dumps to upload / change / create campaigns through bulk processes

Navigate through all digital platforms required to service a client

Identify platform optimization needs and work with Media Strategists and / or Media Director to level-set performance

Interpretation and execution of media optimization roadmaps across channels, independently from direct report.

Assists with training and onboarding of Associate Connections Manager

Passing off trafficking requirements to offshore Ad Ops team

Qualifications 4 – 6+ years professional work experience, Agency Experience preferred

Minimum 2+ years paid media experience

Specific understanding of digital media buying, trafficking, and pacing across Paid Search, Programmatic, and Paid Social channels

Strong mathematical reasoning skills

Problem solving abilities

Strong self-management and time management skills

Professional and Proactive Communication skills

Seniority level Mid-Senior level

Employment type Temporary

Job function Marketing

Industries Technology, Information and Media, Advertising Services, and Marketing Services

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