ASSOULINE is hiring : Temporary Fulltime - Director, Marketing in New York

About the Role We are seeking a dynamic and strategic Global Brand Marketing Director to lead the development and execution of integrated, 360° seasonal marketing campaigns that amplify our brand presence, drive consumer engagement, and deliver business impact. This role will oversee brand strategy, creative campaign development, public relations, and high-profile events. The ideal candidate has a proven track record in building culturally relevant campaigns, leading cross-functional teams, and managing external agency / partner relationships.

Key Responsibilities

Lead the end-to-end development of 360° seasonal brand campaigns (eg. World Book Day, Mother’s Day, Holiday, Ramadan) across digital, social, experiential, partnerships, and traditional channels.

Lead brand-building, evergreen campaigns that communicate the brand’s key position differentiators, such as Craftsmanship / Savoir Faire, and building the concept of the “Library”

Define and evolve brand positioning, messaging, and creative direction in alignment with business goals.

Oversee PR strategy and execution , including media relations, thought leadership, influencer partnerships, and crisis communications.

Develop and manage a calendar of brand events, activations, and sponsorships that build awareness and deepen engagement.

Collaborate with product and creative teams to ensure brand consistency across all consumer touchpoints.

Manage relationships with internal and external partners, and internal Art Director to deliver best-in-class creative concepts and execution.

Monitor industry trends, cultural movements, and competitor activity to inform proactive marketing strategies.

Define and track KPIs to measure the effectiveness of campaigns and initiatives, leveraging insights to optimize performance.

Lead, mentor, and inspire a high-performing brand marketing team.

Own and manage the full seasonal global marketing calendar.

Qualifications

~8–12+ years of progressive experience in brand marketing, preferably within consumer, lifestyle, or entertainment industries.

~ Demonstrated success in leading integrated, multi-channel campaigns from strategy through execution.

~ Strong expertise in PR, media relations, and event marketing .

~ Exceptional leadership and team management skills with experience leading cross-functional teams.

~ Ability to thrive in a fast-paced, high-growth environment with a balance of strategic vision and hands-on execution.

~ Excellent storytelling, communication, and presentation skills.

~ Deep understanding of cultural trends, consumer behavior, and brand building.

~ Passion for developing creative concepts with a keen aesthetic eye

Why Join Us?

Opportunity to shape and elevate a growing, culturally relevant brand.

Creative, fast-moving, and collaborative team environment.

Competitive compensation, benefits, and growth opportunities.