Marketing Director, Graduate Programs

Marketing Director, Graduate Programs

The Marketing Director, of Graduate Programs provides operational and strategic leadership to the graduate school enrollment marketing functions of Barry University specifically for the College of Health and Wellness, the College of Arts & Sciences, the D. Inez Andreas School of Business, the School of Podiatric Medicine, as well as internal departments within the colleges and schools.

This position is In-Person

Essential Functions

• Assists in the conceptualization, creation, and implementation of strategic marketing plans and campaigns.
• Strategizes and implements processes that will directly impact lead conversion. Directs strategic planning activities; prioritizes opportunities to maximize enrollment and financial targets; directs, monitors, and evaluates marketing communication and possesses a well-rounded understanding of school / program portfolios.
• Creates marketing plans for programs that are highly synergistic and drive engagement. Assists with the planning, development, and execution of marketing, program-specific branding, and advertising initiatives. Develops strategies to target key population / demographic segments. Identifies differentiators and key messaging within product line initiatives and helps position each line to grow in volume and market share and to support overall positionings.
• Partners with Deans and program directors to develop strategic plans to increase enrollment by introducing consumer-focused insights and direct / digital marketing strategies and initiatives. Develops and employs marketing metrics that demonstrate the ROI of marketing investments across channels.
• Produces, maintains, and interprets enrollment management statistical reports as well as yield projections to design and implement marketing strategies. Utilizes reporting to inform a continuous improvement model.

SPECIFIC JOB RESPONSIBILITIES :

Qualifications / Requirements

Benefits : Barry University offers a comprehensive benefits package to full-time employees that includes health, dental, vision, life insurance, retirement, tuition assistance, paid time off and work / life balance initiatives such as wellness programs, spirituality in the workplace, and training and development.

Barry University is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.