Marketing Activation Manager, IO&E

Overview

At Boston Scientific, well give you the opportunity to harness all thats within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, well help you in advancing your skills and career. Here, youll be supported in progressing whatever your ambitions.

Boston Scientific is committed to solving challenges in science for life with a diverse and inclusive workplace. We stand for inclusion, equality, and opportunity for all.

About the Role

This role will lead a team in the creation, execution and measurement of marketing activation plans to drive growth in the Interventional Oncology & Embolization team of Boston Scientific. The ideal candidate is a leader who possesses creativity, a collaborative approach and a results-first mindset, demonstrating the ability to work across a complex group of stakeholders to set objectives, identify key initiatives, align resources and execute comprehensive plans.

Critical to this role is the ability to build, lead and develop a high-performing activation team, including Integrated Marketing Communications managers, Digital Marketing Managers, Social Media Managers and Graphic Designers. This leader should embrace getting close to the product marketing team and own the activation strategy required to achieve financial objectives, including understanding of segmentation and customer journey, development of message and channel strategy, and overall execution and measurement of the activation plan. A leader in this role will be expected to be a vocal leader who is willing to challenge the status quo, a passionate advocate for your people, and willing to approach programs with an agile, innovative and fail fast / learn quickly approach.

Work Mode

At Boston Scientific, we value collaboration and synergy. This role follows a hybrid work model requiring employees to be in our Maple Grove, MN office at least three days per week.

Relocation / Sponsorship

Relocation assistance is not available for this position. Boston Scientific will not offer sponsorship or take over sponsorship of an employment visa for this position at this time.

Your Responsibilities will Include

Own the activation strategy for various product categories, including messaging, channel selection, digital activation, trade show execution and overall plan

Set the vision, mission, goals, direction and manage day-to-day priorities, workflow, and quality for the IO&E activation team

Act as a strategic thought partner to commercial leaders in driving toward achievement of commercial objectives

Foster a high-performance team culture - Identify opportunities to actively coach and develop talent, strengthen team expertise, empower individuals, and drive accountability for agreed upon commitments

Drive alignment among commercial leaders on activation priorities and align resources to execute plans to accomplish objectives

Create a resourcing strategy for your team, leveraging full-time talent, contract support, external freelancers and external agencies

Evaluate, select and direct external agencies in the creation of messages, plans and activations

Identify opportunities to deploy digital resources to drive demand, engage customers or provide key insights to sales and marketing

Work seamlessly across sales, digital, tradeshow and other key activation channels, engaging and partnering with key stakeholders along the way

Foster the BSC brand and ensure compliance with brand standards across all campaigns, collateral and digital assets

Help to drive the continued development of a sophisticated and contemporary integrated communications team

Act with a results-first mindset be closely aligned with the business, act with a sense of urgency and drive measurable results in growing the IO business

Required Qualifications

Bachelors Degree

3+ years of experience leading employees. This experience includes recruiting, coaching, directing, and developing direct reports while driving best practices throughout their organization.

10+ years of marketing / commercial experience including minimum 5+ years of experience in healthcare / medical device

Preferred Qualifications

Significant experience in both traditional integrated marketing communications and digital marketing

Possess a clear commercial mindset and an understanding of how to translate commercial objectives to breakthrough omnichannel campaigns

Good communicator with proven ability to drive change and influence organizations

Builds trust and can effectively collaborate across Product Marketing, Sales, IT, Corporate Communications, Legal, Regulatory and Finance

Effectively manage multiple projects, programs, people and drives clarity for the team on prioritization

Ability to engage and influence cross-functional colleagues, even without direct reporting relationships

Prior experience in product marketing, marketing development or direct-to-patient communications a plus

Requisition ID : 611291

Minimum Salary : 122100

Maximum Salary : 232000

The anticipated compensation listed above and the value of core and optional employee benefits offered by Boston Scientific will vary based on actual location of the position and other pertinent factors considered in determining actual compensation for the role. Compensation will be commensurate with demonstrable level of experience and training, pertinent education including licensure and certifications, among other relevant business or organizational needs.

Compensation for non-exempt (hourly), non-sales roles may also include variable compensation from time to time (e.g., any overtime and shift differential) and annual bonus target (subject to plan eligibility and other requirements).

Compensation for exempt, non-sales roles may also include variable compensation, i.e., annual bonus target and long-term incentives (subject to plan eligibility and other requirements).

For MA positions : It is unlawful to require or administer a lie detector test for employment. Violators are subject to criminal penalties and civil liability.

Nearest Major Market : Minneapolis

Job Segment : Event Marketing, Compliance, Communications, Marketing Communications, Marketing Manager, Marketing, Legal

COVID-19 vaccination policy and related compliance information may apply as required by state and federal laws.

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