Connectivity Value-Add Services Product Manager

Connectivity Value-Add Services Product Manager

At Brightspeed, we are reimagining how people live, work, play, and connect by providing fast, reliable internet connections and an awesome customer experience in twenty states throughout the Midwest and South.

Backed by funds managed by Apollo Global Management, our vision is to accelerate the upgrade of copper to fiber optic technologies, bringing faster and more reliable internet service to many rural markets traditionally underserved by broadband providers, while delivering best-in-class customer experience.

Be a part of the team that will make this vision a realitydesigning and building a world-class fiber network and creating a customer experience second to none.

Job Description

We are looking for a Connectivity Value-Add Services Product Manager to join our growing team! In this role, you will own the strategy, roadmap, and in-market performance of Brightspeed's connectivity-related add-ons. This includes whole-home Wi-Fi and mesh / extenders, network and device security (e.g., parental controls, malware / phishing protection), device protection and extended warranties, cloud backup, and connectivity continuity (e.g., LTE / 5G failover). You will translate customer and market insights into a prioritized backlog and lead cross-functional delivery to drive ARPU, adoption, retention, and NPSwhile reducing support costs.

In this position, you will deliver a trusted suite of add-ons that will make Brightspeed Internet safer, more reliable, and more usefulsimple to discover, buy, set up, and managedriving measurable value for customers and the business.

As a Connectivity Value-Add Services Product Manager, your duties and responsibilities will include :

• Define the vision, north-star metrics, and 12-18-month roadmap for connectivity VAS
• Build business cases for new offers and vendor solutions, size impact, cost, and sequencing
• Maintain competitive intelligence across cable, fiber, FWA, and security suites
• Own backlog across packaging, catalog / entitlements, activation, in-app / account experiences, and support workflows
• Write clear problem statements and acceptance criteria; lead agile sprints with Engineering, Digital, and CX teams
• Launch features via flags and A / B tests with KPI baselines
• Partner with Pricing / Finance on ARPU ladder, bundles, and promo rules.
• Define next-best-offer logic and lifecycle pricing (intro ? evergreen ? price-up guardrails)
• Coordinate merchandising across PDPs, configurators, checkout, and account surfaces
• Ensure ethical UX and clear disclosures
• Drive setup / activation flows, guided install, and proactive health checks
• Define secure defaults and transparent controls for parents and privacy-minded users
• Partner with Call Center Ops on scripts, routing, QA, and incentives for VAS sales and support
• Use telemetry (Wi-Fi performance, security events), funnel analytics, session replay, and VoC / VoA to prioritize work
• Publish product health dashboards and leverage AI for recommendations, threat detection, and agent-assist
• Source and manage VAS partners across security, backup, mesh hardware, and failover
• Negotiate SLAs, privacy / security terms, and roadmap alignment; run joint experiments and QBRs
• Collaborate with CX Factory and E-commerce on experimentation and upsell surfaces
• Coordinate with Sales, Indirect, and MDU channels on offers, SPIFs, and enablement
• Integrate VAS moments across customer journeys (Join, Get / Install, Enjoy, Help / Leave)
• Contribute to enterprise top 20 slate; manage dependencies and risks
• Participate in bi-weekly reviews, monthly health readouts, and quarterly roadmap resets
• Own the "what / why" and acceptance criteria, share accountability for outcomes
• Attach / Adoption : +1530% across prioritized segments; +2540% attach at new-customer checkout
• ARPU : +$2$5 net from VAS attach and bundle mix
• Experience : ?1525% Wi-Fi / performance-related repeat contacts; +812 pts NPS among VAS users
• Security / Backup Engagement : +2030% monthly active rate; ?90% threat blocks / alerts resolved
• Retention : ?1020% churn among VAS adopters; +510 pts save-rate when VAS included in offers
• Attach rate by channel / segment
• Bundle mix and ARPU / ARPA lift
• Checkout and in-account upsell CVR
• Activation success and time-to-value
• Monthly active use / engagement
• Wi-Fi satisfaction and performance metrics
• Security / backup event resolution
• Support contact rate and containment
• NPS / CSAT for VAS users
• Churn / save deltas and program ROI

Qualifications

What it takes to catch our eye :

Competencies :

Tools & platforms examples :

Additional Information

We aspire to contemporary ways of working.

Recognized as a Top Workplace by the Charlotte Observer, Brightspeed HQ is located on the 7th floor of the new Vantage South End - East Tower in Charlotte, NC. We prioritize hiring talent in the Charlotte area, whenever possible, to make it a truly vibrant destination for our hybrid workforce. At Brightspeed, we have roles that are designated as remote, hybrid, office, or field-based, depending on the position, business needs, and individual circumstances. We also invest in technology that enables our entire team to stay connected. Why? Because Brightspeed recognizes the value of finding the best talent for the job, wherever they may be.

We offer competitive compensation and comprehensive benefits.

Our benefits and paid time off programs reflect our underlying belief in promoting overall wellness through physical, emotional, and financial health. Brightspeed offers a comprehensive benefit program, including competitive medical, dental, vision, and life insurance; an employee assistance program; a 401K plan with company match and a host of voluntary benefits.

Inclusion and belonging are at the center of our grounding belief in Being Real.

When we bring our authentic selves to work, everyone is better as a result. A diverse team helps us be fierce advocates for more accessible, inclusive, and high-quality internet, because we believe doing so promotes equity in the communities we serve.

Brightspeed is an Equal Opportunity Employer that is committed to inclusion of all qualified individuals, including individuals with a disability / veterans. If you require reasonable accommodation to complete a job application or to otherwise participate in the hiring process, please contact taaccommodationrequest