Social Media Coordinator Job at MAKEUP BY MARIO in New York

MAKEUP BY MARIO , the #1 followed Makeup Artistry Brand on social, is looking for a passionate and digitally-savvy Social Media & Community Coordinator to join our growing team. As a key member of the Social Media team, you’ll be the voice of the brand across social platforms, building and nurturing a strong, loyal community through authentic interactions, real-time engagement, and trend-driven storytelling. This is a hands-on, fast-paced role ideal for someone who lives and breathes social, has a sharp eye for trends, and is passionate about the intersection of beauty, culture, and conversation. You’re quick with a clever reply, confident in crafting community-first copy, and thrive in moments that require both creativity and speed.

Primary Duties & Responsibilities :

Be the daily voice of MBM across TikTok, Instagram, YouTube, Pinterest, Facebook and other emerging platforms

Respond to comments, DMs, and tags in real time, always on-brand

Amplify UGC, creator content, and community shoutouts across social channels

Monitor and report on community sentiment, flagging key feedback and emerging trends

Partner with Customer Experience to provide thoughtful, brand-aligned responses and FAQs

Maintain flexibility with working hours, requiring availability during evenings orweekends to address community engagement needs and posting schedules

Support content planning and execution across platforms including scheduling,formatting, and posting

Assist in the creation of monthly content calendars and campaign content flows

Source emerging creators and relevant cultural moments to incorporate into social plans

Collaborate with internal creative and influencer teams to help ideate new content formats that resonate with our core audience

Assist with any social copywriting and captioning for Instagram, TikTok, YouTube, etc.

Stay on top of social, cultural, and beauty trends to keep MBM ahead of the curve

Develop engaging and on-brand captions and responses that drive community engagement

Use social listening and analytics to inform content direction and identify brand- building opportunities

Qualifications :

Required 5 days in New York City office

Bachelor’s Degree in Communications, Marketing, or related field

1-2 years of experience in social media, community management, or digital content

(beauty or fashion experience a plus)

Exceptional copywriting and communication skills with a strong grasp of brand voice

Deep knowledge of TikTok, Instagram, YouTube, Pinterest, and emerging platforms

Proficient in tools such as Dash Social, Asana, Meta Business Manager, and CapCut

Strong organizational skills and ability to manage multiple tasks in a fast-paced

environment

Working knowledge of Canva, Adobe Suite, and Google Workspace

Why Join Us :

Be part of a fast-growing, innovative brand taking over the beauty industry

Work with a passionate and creative team in a culture that values transparency and

impact

Competitive compensation and benefits package with base salary of up to $70k depending on experience + healthcare, dental, 401k, vacation days

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