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Media Coordinator/Specialist Job at LeadStack in New York
Media Coordinator/Specialist Job at LeadStack in New YorkMediabistro • New York, NY, United States
Media Coordinator / Specialist Job at LeadStack in New York

Media Coordinator / Specialist Job at LeadStack in New York

Mediabistro • New York, NY, United States
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Overview

The Media Coordinator / Specialist supports the Owned & Operated Media team in the planning and execution of promotional content across USN linear and digital platforms for the full WBD portfolio. This role is critical to the flawless execution of strategic media plans and requires a high level of precision, organization, and cross-functional collaboration.

We are seeking candidates with prior experience in strategic implementation of broadcast logs and digital placements. This is not a creative or product development role, but rather one focused on leveraging analytics to inform media planning (communication) and execution.

Responsibilities / Typical Day in the Role

  • Serve as a primary point of contact for implementation across WBD USN O&O media inventory.
  • Execute daily and weekly promotional priorities with a focus on accurate log scheduling and timely delivery.
  • Set up campaigns in linear and digital scheduling systems, ensuring alignment with strategic goals.
  • Traffic digital video and display creatives using platforms such as Google Ad Manager, Freewheel, and Campaign Manager, ensuring proper placement across inventory.
  • Monitor campaign performance and conduct data analysis for both linear and digital media efforts.
  • Assist in building custom audience targets using data sources such as Nielsen and 1st / 3rd party analytics.
  • Resolve discrepancy reports from the Broadcast Center regarding promos, including during off-hours as part of an on-call rotation.
  • Collaborate with Marketing, Media Logistics, Digital Agencies, and Commercial Operations to ensure network strategies are followed and troubleshoot technical issues as needed.
  • Produce ad hoc reports and support additional duties as assigned.

Must Have Skills / Requirements

  • Broadcast Log Scheduling & Media Operations Interest or Experience
  • Digital Trafficking & Platform Experience
  • Data Analysis & Audience Targeting

    • Screening Must Haves

  • Strong relationship with numbers
  • Interest in media
  • Fearlessness to ask questions

    • Nice to Have Skills / Preferred Requirements

  • Familiarity with building custom audiences.
  • Understanding how linear and digital media complement each other in a cross-platform promotional strategy.
  • Prior work in a TV network, or media agency environment, especially with promotional scheduling.

    • Soft Skills

  • Highly motivated individual who takes initiative and has a positive demeanor.
  • Exceptional attention to detail and accuracy in scheduling and trafficking tasks.
  • Proven ability to prioritize and manage multiple tasks in a fast-paced, deadline-driven environment.
  • Strong written and verbal communication skills, with the ability to interface effectively across various departments and levels of the organization.
  • Comfortable working independently and collaboratively, with a proactive approach to problem-solving.

    • Technology Requirements

  • Familiarity with media systems and platforms such as Google Ad Manager, Freewheel, and Nielsen tools. Also excellent working knowledge of Outlook, Excel, PowerPoint.

    • Education / Certifications

  • Must have completed a Bachelors Degree in Communications / Advertising or a related field.

    • Interview Process / Next Steps

  • 1st round with HM
  • 2nd round with HM and Lead
  • 3rd round with Senior Manager

    • #J-18808-Ljbffr

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