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Paid Media Strategist Job at Direct Agents in New York
Paid Media Strategist Job at Direct Agents in New YorkMediabistro • New York, NY, United States
Paid Media Strategist Job at Direct Agents in New York

Paid Media Strategist Job at Direct Agents in New York

Mediabistro • New York, NY, United States
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PAID MEDIA STRATEGIST

Direct Agents is looking for an experienced Paid Media Strategist to lead client accounts, deliver standout campaigns, and build impactful relationships. The ideal candidate is a results-oriented problem solver with a passion for data-driven performance marketing and a desire to achieve and exceed client goals.

This NYC based role has a competitive salary range of $80,000 - $95,000, depending on experience, with annual compensation reviews based on performance. Potential bi-annual bonus pay is based on company and individual performance.

THE ROLE

As a Paid Media Strategist, you will serve as a key client experience team member and partner with clients on both a strategic and tactical level. You will provide support in relationship management, integrated digital marketing, and marketing strategy to help drive critical success for clients’ businesses.

  • Act as one of the main points of contact for assigned client accounts
  • Develop a deep understanding of each client’s business, industry, and competition
  • Lead the media strategy and planning process
  • Work with paid media execution teams to guide media optimization and implement experimentation strategy
  • Interpret results from various analytics sources to ensure clients’ goals are being met and identify areas for improvement
  • Lead weekly / bi-weekly client status calls, quarterly business reviews, and other client meetings
  • Advance relationships with clients and identify account growth opportunities
  • Bring strategic and innovative ideas to client engagements based on client goals and understanding cross-channel marketing dynamics
  • QA all client-facing deliverables
  • Overseeing account and specialist teams on a project and client basis

DESIRED BACKGROUND

  • 4-6 years of experience in Paid Social and / or Paid Search Marketing, preferably with e-commerce / entertainment / direct response clients
  • Comfortable handling raw data and identifying trends
  • Excellent analytical and problem-solving skills
  • Strong proficiency in Microsoft Excel
  • Having an expert understanding of customer acquisition and direct response online marketing a big plus
  • An entrepreneurial spirit, strong work ethic, and proven track record for taking initiative
  • A "big picture" perspective, but immediately willing to 'roll up your sleeves,’ and do whatever it takes to get the job done
  • Excellent written and verbal communication skills with the ability to communicate effectively across all levels
  • Ability to prioritize tasks, multitask, and manage time efficiently

    • This role is based in our NYC office and you must reside or be willing to relocate within commuting distance of the office for this role.

    WHY DIRECT AGENTS

    Work-Life Balance

  • 4-Day Work Week : Join our innovative pilot program designed for sustained productivity and well-being
  • Flexible PTO : Up to 24 days annually based on seniority, plus paid birthdays and volunteer days
  • Family Support : Comprehensive paid parental leave and family-friendly policies

    • Comprehensive Benefits

  • Premium Healthcare : Full coverage options including One Medical, KindBody, and mental health support
  • Wellness Perks : Citibike membership, fitness reimbursement, and wellness programs
  • Community : Dog-friendly office, team events, and an inclusive culture that celebrates diversity
  • Modern Tech Setup : MacBook Pro and premium software tools

    • Innovation & Growth

  • AI-Driven Innovation : Harness AI-powered workflows to optimize strategies and drive impactful results
  • Future-Forward Tech : Access proprietary tools like Kanopy AI and custom GPTs for advanced marketing solutions
  • Career Development : Shape your path through mentorship, training programs, and direct access to leadership
  • Industry Impact : Contribute to thought leadership and strategic initiatives that drive agency innovation

    • Outstanding Environment

  • Work with premier brands like Marvel, NBA, and NYSE while maintaining boutique agency creativity
  • Direct Agents is proud to be an equal opportunity employer. Join us in shaping the future of digital marketing!
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    Paid Media Strategist • New York, NY, United States

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