Director, Media Strategy Job at SourceCode Communications in New York

What began in 2017 as an idea on the back of a napkin has quickly become an award-winning, fastest-growing communications firm working with some of the biggest consumer and B2B technology brands. At SourceCode, we’re focused on bringing brains and hustle, humanity and technology, creativity, and business intelligence back to public relations.

We are seeking a Director, Media Strategy to lead earned media efforts across our client portfolio. This senior-level media practitioner will bring a track record of high-impact coverage, deep journalist relationships, and the ability to shape narratives that directly advance client business goals. With oversight from senior leadership, you’ll drive strategy, act as a trusted advisor to clients, lead and mentor a growing media relations team, and help define SourceCode’s earned media offering.

Salary : $115,000 - $130,000

What You’ll Do Lead media strategy across a portfolio of B2B and B2C technology clients, ensuring media efforts ladder to client business goals

Develop and maintain top-tier media relationships with business, tech, and broadcast outlets (e.g., Bloomberg, Axios, WSJ, TechCrunch, CNBC, etc.)

Coach and grow a small but expanding media team, instilling confidence and sharpening media instincts across the agency

Architect smart, earned-first ideas through StoryHub and other forums, strengthening SourceCode’s agency-wide POV with media

Serve as a trusted advisor to clients, with presence, clarity, and a strong POV in high-stakes conversations

Media train executives and spokespeople, preparing them for interviews, panels, and live broadcast opportunities

Drive results, consistently securing impactful earned placements and analyzing outcomes to inform continuous improvement

Be highly billable, providing senior-level client counsel and hands-on media execution.

Contribute to new business, shaping and presenting our media offering with polish and authority

Core Responsibilities Build and lead earned media strategy across accounts, ensuring alignment with broader business and brand goals

Provide editorial oversight on all media materials, ensuring quality, clarity, and consistency with client messaging

Translate industry, client, and market insights into long-term media positioning strategies; Advise clients on complex media situations, reputation management, and high-level opportunities

Manage media campaigns and account health, ensuring profitability, staffing, and client satisfaction

Drive client retention and organic growth by tying media strategy to business outcomes.

Oversee financial leadership of accounts : budgeting, resourcing, and scoping

Mentor and develop PR professionals across teams, modeling accountability and inclusive leadership

What You Have 8–10+ years of media relations or journalism experience (agency experience strongly preferred)

Deep reporter relationships across top-tier national business, tech, and broadcast outlets.

Proven track record of securing impactful, high-value media placements

Strong understanding of enterprise tech, adtech / martech, and consumer / business tech

Demonstrated ability to coach and mentor teams, building agency-wide media expertise

Excellent writing, pitching, and communication skills

Confidence in providing strategic counsel, even when it challenges client assumptions

What We Offer Robust benefits program

Unlimited vacation & sick leave

401(k) with company match

Profit-sharing program

Flexible, hybrid workplace

Six-month paid parental leave

Professional learning & development opportunities

Transit benefits

Paid volunteer days

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