Coordinator, Social Media Job at LOFT in New York

About Us

LOFT creates modern, feminine, versatile clothing for women with one common style goal : to look and feel confident wherever the day takes them. We empower women to find their authentic self-expression because feeling like yourself is always in style.

About The Role

The Social Media Coordinator plays an integral role in supporting the LOFT social media team in the day-to-day social media operations of the brand, including but not limited to scheduling, monitoring and reporting on all social posts across platforms, managing user-generated content, owning social community building, interaction and engagement on all social platforms as well as supporting influencer discovery. Role is highly cross-functional working with Marketing, Creative, Client Contact, PR and Ecommerce.

Responsibilities

• Schedule LOFT posts and content across all social channels (including Facebook, Instagram, Pinterest, Twitter, TikTok and more as needed)
• Partner with Social Media Manager to create monthly social briefs and editorial calendars
• Liaising between the creative, editorial, merchandising, site, email, and marketing teams to achieve social media and brand goals
• Coordinate and support roll out of social campaigns and sweepstakes.
• Community Management : monitor all social channels for customer service complaints and questions, responding and / or escalating as appropriate, including during non-business hours (nights & weekends)
• Manage user-generated content galleries
• Contribute to creation of weekly, monthly and quarterly social media reports and campaign recaps
• Project management for social media assets including brief creation
• Work with PR to research potential influencer partnerships and gifting opportunities and prepare and send products to influencers as needed
• Support the team by researching a variety of topics surrounding execution of upcoming campaigns, and compile reports on such topics
• Contribute thoughtful and innovative ideas to team meetings and brainstorms for upcoming campaigns, strategies and events
• As needed, support PR team with packing and sending product, and at LOFT events in a variety of capacities
• Stay up to date on all platform innovations and new content types, providing insights and recommendations to the larger team

Qualifications

Benefits

Location

Times Square Tower-ANN-New York, NY 10036

Position Type

Regular / Full time

Seniority level

Employment type

Job Function

Industries

Equal Employment Opportunity

The Company is an equal opportunity employer and welcomes applications from diverse candidates. Hiring decisions are based upon a candidate's qualifications as they relate to the requirements of the position under consideration and are made without regard to sex (including pregnancy), race, color, national origin, religion, age, disability, genetic information, military status, sexual orientation, gender identity, or any other category protected by applicable law. The Company is committed to providing reasonable accommodations for job applicants with disabilities. If you require an accommodation to perform the essential duties of the position you are seeking or to participate in the application process, please contact myHRSupport@knitwellgroup.com. The Company will make reasonable accommodations for otherwise qualified applicants or employees, unless such accommodations would impose an undue hardship on the operations of the Company’s business. The Company will not revoke or alter a job offer based on an applicant’s request for reasonable accommodation.

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