Manager, Memberships and Promotional Strategy

Membership Program Manager

The Aspen Group (TAG) is one of the largest and most trusted retail healthcare business support organizations in the U.S. and has supported over 20,000 healthcare professionals and team members at more than 1,300 health and wellness offices across 48 states in four distinct categories : dental care, urgent care, medical aesthetics, and animal health. Working in partnership with independent practice owners and clinicians, the team is united by a single purpose : to prove that healthcare can be better and smarter for everyone. TAG provides a comprehensive suite of centralized business support services that power the impact of five consumer-facing businesses : Aspen Dental, ClearChoice Dental Implant Centers, WellNow Urgent Care, Chapter Aesthetic Studio, and AZPetVet. Each brand has access to a deep community of experts, tools and resources to grow their practices, and an unwavering commitment to delivering high-quality consumer healthcare experiences at scale.

We are seeking an experienced and highly motivated Manager to lead our membership program and promotional strategy at Aspen Dental. This role will be responsible for managing Aspen Dental's membership program and developing new programs and promotions to help patients get access to care and drive business performance. This role will partner closely with the marketing team and broader organization to set the promotional strategy, develop and launch new programs and evaluate results. This role requires strategic thinking, ability to work cross-functionally and a track record of success in promotional strategy and membership marketing.

Responsibilities

• Develop, launch and manage affordability programs, including memberships, discount plans, promotions and financing programs, to drive funnel performance and achieve business goals
• Develop and manage Aspen's membership program(s), including program design, day-to-day administration, marketing materials, office and patient communication, vendor management and performance management
• Define promotional strategy, including which promotions are available, what services are included and how they are marketed to patients
• Develop new programs and offers that help make care more affordable and accessible for patients, including special financing offers
• Develop marketing strategy, messaging and materials for all promotions and programs, partnering with brand, creative and GTM teams
• Monitor industry trends and competitive promotional offerings
• Monitor and report out on performance of promotions and programs
• Partner with teams across the organization to define and execute strategies and manage performance, including marketing, FP&A, commercial and operations
• Manage field and office communications, including communication of active promotions, introducing new programs and sharing performance

Requirements