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Marketing Manager | Carneros Resort & Spa

Marketing Manager | Carneros Resort & Spa

Carneros Resort and SpaNapa, CA, US
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Job Description

Job Description

Reports to : Managing Director

Indirectly reports to : Agency Partner

Classification : Exempt

Position Overview

The Marketing Manager at Carneros Resort and Spa is responsible for developing and executing marketing initiatives that enhance brand awareness, drive engagement, and support revenue growth. This role manages the resort’s social media presence, coordinates with the external agency partner, executes on-site activations, and builds relationships with influencers and collaborators to strengthen Carneros’ luxury positioning.

The ideal candidate is a creative, results-driven self-starter with strong digital expertise, excellent communication skills, and the ability to collaborate across departments and with agency partners to deliver cohesive and impactful storytelling.

Key Responsibilities

Social Media & Digital Content

  • Manage and grow Carneros Resort and Spa’s social media presence across multiple platforms, ensuring content reflects the resort’s luxury brand voice and aesthetic.
  • Develop, curate, and schedule engaging content including photos, videos, and stories in collaboration with internal teams and external creatives.
  • Monitor analytics to track engagement, audience growth, and ROI, making recommendations for improvement.
  • Respond to social inquiries and engage with followers to foster community and brand loyalty.

Agency & Influencer Partnerships

  • Act as the primary internal liaison for the external marketing agency, ensuring alignment on brand strategy, campaign development, and creative assets.
  • Identify, vet, and collaborate with influencers and content creators to drive authentic exposure and social engagement.
  • Manage contracts, deliverables, and reporting for influencer partnerships and agency-led campaigns.

    • On-Site Activations & Brand Experiences

  • Plan and execute on-site marketing activations, photo / video shoots, and special events that enhance brand visibility and guest engagement.
  • Collaborate with Food & Beverage, Spa, Rooms, and Events teams to create cross-promotional opportunities and seasonal activations.
  • Ensure activations reflect the property’s Forbes-level service and align with brand standards.

    • Cross-Departmental Collaboration

  • Partner with internal stakeholders (Sales, F&B, Spa, Rooms, HR, and Operations) to support initiatives that require marketing visibility and storytelling.
  • Ensure consistent branding across all guest touchpoints, including menus, signage, and collateral.
  • Support public relations initiatives by coordinating press visits, media requests, and property tours in collaboration with the agency partner.

    • Reporting & Accountability

  • Track KPIs and produce monthly reports on social media performance, campaign effectiveness, and influencer activations.
  • Monitor competitor activity and industry trends to keep Carneros’ marketing strategy innovative and relevant.
  • Manage project timelines, budgets, and approvals to ensure efficient execution of marketing initiatives.

    • Qualifications

  • Bachelor’s degree in Marketing, Communications, or related field preferred.
  • 3–5 years of marketing experience in luxury hospitality, lifestyle, or related industries.
  • Strong knowledge of social media platforms, digital marketing best practices, and influencer strategies.
  • Excellent writing, storytelling, and visual communication skills.
  • Proficiency in tools such as Adobe Creative Suite, Canva, social media scheduling platforms, and analytics dashboards.
  • Proven ability to manage multiple projects, meet deadlines, and collaborate effectively with internal and external partners.
  • A self-starter with creativity, adaptability, and an entrepreneurial mindset.

    • Schedule & Physical Requirements

  • Ability to work a flexible schedule, including evenings, weekends, and holidays for events, activations, and content capture.
  • Ability to lift up to 25 pounds for event materials, signage, or equipment.
  • Must be able to navigate the resort’s 28-acre property for activations and content creation.
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