Vice President Marketing (Paramus)

Vice President Marketing

Vice President of Marketing is responsible for developing a 360-marketing plan and leading and leading a marketing team that supports growth of the retail, shop-at-home, and trade business units. He / she is responsible for developing and executing a comprehensive strategy that builds new customers and drives sales across all channels. He / she must have keen insight of Blinds to Go business and brand strategy and be able to balance short-term results with long-term brand positioning. He / she must be a hands-on manager, an astute analyst and good strategist. He / she must have relevant experience in a multi-location retail or service business with knowledge of lever to drive store traffic and shop at home leads.

Responsibilities :

Direct and a manage internal marketing team that includes digital marketing manager and analyst, social media team, creative team, web development team, and regional marketing managers

Develop a 360-marketing plan and calendar that drive business short-term and build brand

Monitor competitive activity and develop counter programs to ensure pre-eminence of the BTG brand online

Develop and sustain a culture that values analytical problem-solving, collaboration, ownership and accountability

Work with other department to lead programs and activities that contribute to growth of business and brand

Requirements :

Bachelors or masters degree in marketing, communications, or cognitive sciences, mathematics, statistics, sciences or engineering

10+ years experience in digital marketing in retail, or consumer product / service business

Multi-channel marketing experience

Experience with SEO, PPC, content marketing, paid search and social marketing

5+ years management and leadership experience

Working knowledge of database marketing, email marketing, statistical analysis

Strong analytical, problem-solving, data manipulation and planning skills

Strong computer skills including (Excel, Google Analytics, relational databases etc.)

Entrepreneurial, hands-on, and able to work independently

High level of self-motivation and intellectual curiosity

Good oral and written communication skills

We will invest 6-9 month onboarding this senior manager to ensure their long-term success at Blinds to Go. He / she Will develop a strong knowledge of sales, business and marketing process and relationships and strong instincts for the brand and business. Development plan will be individualized, but will include time in stores understanding the customer, how product is sold, and BTGs competitive advantage and mentoring from business owners.