Director, Marketing Job at Institute of Food Technologists in Chicago

Summary / Objective

The Director, Marketing leads a team of Marketing professionals and together they are directly responsible for the effective marketing of IFT products, services, and programs. This role works cross-functionally with key internal stakeholders and serves as a counselor and partner to drive marketing efforts that increase revenue, enhance the brand and align to IFT's strategic objectives. The Director has a deep understanding and experience in marketing principles and tactics, as well as a full understanding of IFT's mission and audiences. The Director has expertise in leading the strategies and work of a team, as well as personally being able to develop, execute, and evaluate integrated marketing communications strategies, as well as implement corresponding tactical plans designed to support program goals. This role is committed to communicating the value of the IFT brand and is instrumental in the achievement of IFT's organizational goals.

Essential Responsibilities

• Develops primary strategies and has leadership for IFT Marketing efforts and team
• Supports the achievement of IFT's business goals by leading a team and internal partners through the ideation, planning, development, execution, and ongoing assessment of marketing program metrics and strategy
• Maintains a thorough understanding of target audiences and uses that knowledge to partner with the channels team to identify appropriate channels and implementation activities based on the strategic plans.
• Understands the full-funnel approach to lead generation and can partner with both the Sales and Channels teams to develop outreach targeted to the right audiences and driven by data.
• Engages with and manages expectations of various stakeholders, including senior leadership and external partners
• Serves a key partner and counselor to key stakeholders inside of IFT, understanding their goals and timelines to proactively develop plans and approaches that engage audiences and drive results
• Partners closely with the Content and Channels teams to use data to guide decisions on content development, timing, and channels for marketing initiatives
• Maintains knowledge in developing industry trends and technologies
• Ensures compliance with industry and legal regulations and best practices, and adherence to company processes and procedures

Science and Sales Focused Responsibilities

Management Responsibilities

Travel Required

Required Education and Experience

Preferred Experience

Other Duties

This position, and all others at IFT, may be modified at any time. To ensure operational efficiency and meet the changing needs of our customers and our Business, other duties may be assigned as needed.

Compensation & Benefits

Salary Range : $95,000 to 105,000 Per Year (commensurate with experience and qualifications)

Benefits : IFT offers a comprehensive benefits package designed to reward and energize our employees, so they can live a balanced life and maintain their well-being. We offer medical, dental, and vision plans at affordable rates. Life and Long Term Disability insurance is completely free to all employees. Most benefits begin the first of the month following employee's start date. To learn more about IFT and our excellent benefits, please visit our careers page here : https : / / www.ift.org / about-ift / work-at-ift