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Marketing Manager (Northern Virginia)

Marketing Manager (Northern Virginia)

Titan AmericaNorthern Virginia, VA, United States
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Marketing Manager

Commercial & Infrastructure Solutions

Location : Northern Virginia

Reports to : Senior Vice President of Marketing

About Titan America

Titan America LLC (NYSE : TTAM), a TITAN Group Company, is one of the premier producers of cement and building materials in the eastern United States and the North American subsidiary of the TITAN Group. With a history spanning over 100 years, Titan America has consistently delivered innovation, operational excellence, and sustainable solutions. Our comprehensive portfolioincluding cement, aggregates, fly ash, ready-mix concrete, and specialty admixturesserves diverse customer needs across commercial, industrial, and infrastructure markets.

The Opportunity

Titan America is seeking a strategic and results-driven Marketing Manager Commercial & Infrastructure Solutions to lead marketing initiatives across its full product portfolio and geographic footprint. This highly visible role is central to defining and executing strategies that strengthen market positioning, expand brand visibility, and deliver measurable business growth.

The Sr. Marketing Manager will collaborate closely with sales, operations, product management, and technical services teams to ensure customer-focused, data-driven decision-making. The role requires both strategic vision and hands-on execution, with accountability for market intelligence, customer engagement, and campaign effectiveness.

Key Responsibilities

Market Strategy & Intelligence

  • Develop and maintain market models and forecasts to evaluate opportunities by value, volume, profitability, and growth potential.
  • Conduct in-depth research on segment ecosystemsincluding competitors, influencers, regulatory developments, and industry trendsto identify risks and opportunities.
  • Build competitive models to inform pricing, positioning, and go-to-market strategies.

Marketing Execution

  • Design and execute integrated marketing strategies across cement, concrete, aggregates, fly ash, and admixtures, with emphasis on commercial and infrastructure customer segments.
  • Launch targeted campaigns, product introductions, and sales enablement tools tailored to contractors, producers, developers, and specifiers.
  • Produce technical and customer-facing content (datasheets, white papers, case studies, presentations) that communicate performance, innovation, and sustainability benefits.
  • Partner with sales to craft compelling, segment-specific value propositions and ensure consistent messaging.
  • Lead digital marketing effortsincluding CRM, website management, email, paid media, and social channelsto align with segment needs.

    • Customer & Industry Engagement

  • Strengthen Titan Americas brand presence through participation in industry conferences, trade shows, and advocacy bodies.
  • Build and nurture relationships with key stakeholders, including contractors, architects, engineers, developers, and public sector decision-makers.
  • Gather customer feedback and purchasing insights to guide continuous improvement in products, services, and marketing approaches.

    • Performance & Measurement

  • Monitor and report on marketing effectiveness using KPIs such as market share, campaign ROI, lead generation, and customer satisfaction.
  • Provide actionable insights and recommendations to senior leadership, ensuring alignment of marketing initiatives with business objectives.
  • Drive adoption and visibility of Titan Americas sustainable solutions, particularly lower-carbon and innovative construction materials.

    • Success Measures

  • Demonstrated increase in market share across commercial and infrastructure segments.
  • ROI from marketing campaigns that contribute directly to sales pipeline growth.
  • Increased adoption of admixtures, sustainable solutions, and innovative technologies.
  • Enhanced customer loyalty and preference for Titan Americas product portfolio.
  • Strong cross-functional collaboration with sales, operations, and technical services.

    • Qualifications

  • Bachelors degree in Marketing, Business, Engineering, or Materials Science (MBA preferred).
  • 68 years of progressive B2B marketing experience, ideally in building materials, construction, or chemicals.
  • Deep understanding of concrete admixtures, construction supply chains, and decision-making processes in commercial and infrastructure markets.
  • Demonstrated success in developing integrated campaigns, conducting market analysis, and delivering measurable growth outcomes.
  • Proficiency in CRM systems, digital marketing platforms, and analytics tools.
  • Strong communication and presentation skills, with the ability to simplify technical data into persuasive customer messaging.
  • Proven ability to influence stakeholders, lead change, and collaborate across departments.
  • Willingness to travel up to 75% for customer, industry, and internal engagements.

    • Why Join Titan America?

    At Titan America, you will join a global leader with more than a century of success, innovation, and sustainability. This role provides the opportunity to shape the future of commercial and infrastructure markets, while working with high-performing teams across the United States and internationally.

    We are proud to offer a competitive compensation package, including :

  • Market-leading base salary
  • Annual performance-based bonus
  • Comprehensive benefits (medical, dental, vision, 401(k), paid time off, and more)

    • Our culture is built on safety, integrity, accountability, and sustainability. We invest in our people, providing opportunities for professional growth, development, and long-term career success.

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    Northern Virginia • Northern Virginia, VA, United States

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