Senior Director of Brand Media StrategyVirtualVocations • Atlanta, Georgia, United States
Senior Director of Brand Media Strategy
VirtualVocations • Atlanta, Georgia, United States
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A company is looking for a Senior Director, Brand Media Strategy & Planning (Retail).
Key Responsibilities
Lead cross-channel media strategies across various platforms including branded content and programmatic
Identify innovative media executions and collaborate with teams to analyze insights for strategic recommendations
Drive strategic innovation and represent the agency's perspective in client presentations and new business pitches
Required Qualifications
8+ years of experience in media planning or related fields
Proven track record in developing integrated media strategies across various channels
Experience in leading client engagements with minimal oversight
Background in client and executive relationship management at a senior level
Bachelor's degree in marketing, communications, business, or a related field
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