Lifecycle Marketing / CRM Manager - DTC

Overview

Our client is a leader in global entertainment streaming and hiring a Sr. CRM Manager.

Hybrid position based in San Mateo, CA (3x / wk)

Responsibilities

Own the global strategy, testing and execution for CRM / Lifecycle campaigns that deliver measurable business impact.

Design, launch, and optimize multi-channel retention campaigns across email, in-app messaging, push notifications and content cards.

Partner with analytics teams to segment users based on behavior, develop targeted retention strategies for different cohorts, and measure impact.

Collaborate with brand and integrated marketing teams to promote new shows and enhance content discoverability for users.

Drive creative strategy and A / B testing across CRM channels and customer journeys.

Support the company's global expansion and localization objectives by identifying scalable CRM workflows and collaborating with the team to evaluate automated solutions.

Build strong partnership with internal stakeholders and external partners.

Requirements

5+ years of hands-on experience developing and executing CRM / Lifecycle marketing campaigns.

Experience in direct-to-consumer (B2C) industry required. Experience with entertainment or subscription services is a plus.

Deep expertise in CRM platforms and automation tools (Braze, Moveable Ink or similar), with hands-on experience implementing sophisticated CRM campaigns.

Strong analytical skills and experience using data visualization tools such as Looker, Amplitude.

Thrive in a fast-paced and dynamic environment, managing multiple projects while delivering results on time.

Familiarity with Asian entertainment.

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