Senior Product Marketing Manager, Instruments and Accessories

Senior Product Marketing Manager, Instruments and Accessories

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At Radiometer, one of Danaher’s 15+ operating companies, our work saves lives. We’re united by a shared commitment to innovate for tangible impact. You’ll thrive in a culture of belonging where your unique viewpoint matters. By harnessing Danaher’s system of continuous improvement, you help turn ideas into impact – innovating at the speed of life. The vision is to improve global healthcare with reliable, fast, and easy patient diagnoses. As a global leader in acute care diagnostics for over 70 years, Radiometer streamlines diagnostic workflows, empowering healthcare professionals to focus on caring for critically ill patients.

The Senior Product Marketing Manager is responsible for leading commercial marketing efforts for Radiometer’s portfolio of blood gas analyzers and sampling accessories. This role is critical to driving product adoption, generating new leads, and enabling sales teams with tools that accelerate opportunity conversion across North America. This position reports to the Director, Marketing and is part of the Radiometer North America Marketing Team and will be fully remote.

In this role, you will have the opportunity to :

Develop and execute marketing strategies to increase the adoption of instruments and sampling accessories.

Design sales tools and messaging frameworks that support positioning and objection handling.

Create digital content and nurture campaigns to support leads throughout the sales funnel.

The essential requirements of the job include :

Bachelor’s degree in Biology, Chemistry, Engineering, or a related scientific field — MBA would be a plus

5+ years of experience in the healthcare industry

Strong knowledge of clinical workflows in ICU, ED, or laboratory environments

Proven experience selling or marketing capital equipment and accessories to hospitals, including knowledge of procurement and sales processes

Experience in using digital marketing tools (e.g., HubSpot, Marketo) to generate and nurture leads and executing Account-Based Marketing campaigns across key hospital accounts

Fluent in English. Travel expectations are not specified in this description.

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