Marketing Strategist

Marketing Strategist

JOB PURPOSE : Develop and manage the execution of business-to-consumer and business-to-business marketing strategies and efforts, using CRM, data and other resources, to drive business growth and enhance brand awareness for all assigned Piedmont Healthcare entities; which includes overall system, affiliated hospitals, service lines, programs, and physician group. Works with operational leaders to identify and achieve priorities, goals and objectives for the organization.

Qualifications : MINIMUM EDUCATION REQUIRED : Bachelors degree in Marketing, Public Relations, Communications or a closely related field is required. MINIMUM EXPERIENCE REQUIRED : Five (5) years of progressively responsible work experience in marketing and public relations. MINIMUM LICENSURE / CERTIFICATION REQUIRED BY LAW : None. ADDITIONAL QUALIFICATIONS : Marketing, marketing communications or public relations experience in healthcare, physician marketing or a closely related field is preferred.