Head of Audience Marketing - Longevity

We're part of Informa, a global business with a network of trusted brands in specialist markets across more than 30 countries, and a member of the FTSE 100.

The information below covers the role requirements, expected candidate experience, and accompanying qualifications.

Our purpose is to connect our customers to information and people that help them know more, do more and be more. No other company in the world helps more people share professional knowledge or make business connections.

We run around 800 events each year, create digital platforms based on engaging news and information content, and operate professional development programmes for individuals and businesses.

Job Description This role is based in our Boca Raton, FL or NYC offices.

About the Role

We are seeking an exceptional Head of Audience Marketing to lead our growing portfolio of longevity-focused events, featuring prestigious brands including A4M and the Global Longevity Summit. In this role you will oversee audience development strategies across both B2B and B2C longevity events, driving attendance growth and enhancing audience engagement.

Key Responsibilities

Develop and execute comprehensive audience marketing strategies for longevity events, including the Global Longevity Summit and related conferences

Lead multi-channel marketing campaigns targeting both professional audiences (healthcare innovators, scientists, investors) and consumer audiences interested in preventive medicine and longevity

Analyze audience data to identify trends, opportunities, and areas for growth across different market segments

Collaborate with content teams to ensure marketing messaging aligns with event programming and resonates with target audiences

Build and maintain relationships with industry partners, associations, and influencers in the longevity space

Manage marketing budgets effectively to maximize ROI and attendance growth

Oversee digital marketing initiatives including email, social media, content marketing, and paid advertising

Develop audience personas and journey maps to inform targeted marketing approaches

Lead and build a team of marketing professionals, fostering innovation and excellence

Lead with curiosity to identify clever AI and automation tools to enhance capabilities within the team

Ensure that compelling value propositions are crafted for all events, through individual contribution and working in partnership with event directors, content team and other marketers.

Develop and implement innovative and aggressive pricing strategies to maximize yield and audience revenue on all events.

Maintain a strong focus on the specifics of SEO, CRO and overall, on Campaign Optimization.

The Ideal Candidate We're looking for a self-starter who thrives in a fast-paced, dynamic environment and can balance working independently and with the broader team to drive results. The ideal candidate will be a highly skilled, creative thinker who can develop innovative marketing approaches to reach diverse audiences interested in longevity science and preventive medicine.

You'll be passionate about building meaningful connections between our events and global experts who share a commitment to advancing preventive medicine and longevity science. Your entrepreneurial mindset and ability to adapt quickly to market changes will be essential in this role.

Qualifications

Proven experience in audience marketing for events, with a track record of driving attendance growth

Experience marketing to both B2B and B2C audiences, preferably in healthcare, wellness, or related fields

Strong understanding of the longevity sector, preventive medicine, or healthcare innovation landscape

Exceptional creative thinking abilities with a talent for developing compelling marketing narratives

Data-driven approach to marketing with experience using analytics to inform strategy

Excellent leadership skills with the ability to inspire and develop team members

Outstanding project management abilities with experience managing multiple campaigns simultaneously

Strong communication skills and the ability to collaborate effectively across departments

Additional Information We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more.

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone.

Our benefits include :

Great community :

a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment

Broader impact :

take up to four days per year to volunteer, with charity match funding available too

Career opportunity :

the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning.

Time out :

15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year

Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount

Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more

Recognition for great work, with global awards and kudos programs

As an international company, the chance to collaborate with teams around the world

The salary range for this role is $120,000 - $140,000 based on experience.

We're not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen.

If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch.

At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer.

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