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Senior Manager of Analytics & Insights
Senior Manager of Analytics & InsightsAvid Marketing Group • Rocky Hill, CT, US
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Senior Manager of Analytics & Insights

Senior Manager of Analytics & Insights

Avid Marketing Group • Rocky Hill, CT, US
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Job Description

Job Description

Title : Senior Manager, Analytics & Insights

Position Overview

Avid Marketing Group is seeking a Senior Manager, Analytics & Insights to lead the transformation of data into strategic advantage for our clients in the CPG and shopper marketing space. This individual will play a critical role in advancing how we collect, analyze, and interpret data — integrating technology, automation, and AI to deliver deeper, faster, and more actionable insights.

The ideal candidate combines strong CPG / retail expertise with a technical and innovative mindset — someone who is as comfortable discussing brand lift and category trends as they are exploring how AI or advanced analytics can uncover new growth opportunities. We’re looking for a hands-on leader who is eager to take on more, experiment with emerging technologies, and push the boundaries of what’s possible in marketing analytics.

Reports to : VP Analytics & Insights

Key Responsibilities (subject to change based on business requirements) :

Shopper Marketing & Client Insights

  • Lead analytics and insight development for multi-channel shopper marketing programs — linking marketing activity to measurable sales lift and ROI
  • Translate complex performance data across tactics (retailer media, national campaigns, trade offers, etc.) into clear stories and strategic recommendations
  • Partner with Account and New Business teams to define metrics, optimize program effectiveness, and guide investment decisions
  • Develop client-ready presentations and reports that not only explain what happened but uncover why — and what to do next

Technology & Advanced Analytics

  • Drive the evolution of analytics capabilities through automation, AI-assisted reporting, and predictive modeling
  • Leverage emerging technologies (e.g., generative AI, machine learning, natural language analysis) to automate insight generation and identify business opportunities proactively
  • Partner with internal and external development teams to build and refine scalable, repeatable processes that streamline reporting and empower teams with automated analytics tools

    • Leadership & Collaboration

  • Manage, mentor, and inspire a team of Sr. Marketing Analysts focused on high-impact insights and technical excellence
  • Act as a thought partner to senior leaders and clients, advocating for data-driven decision-making across functions
  • Collaborate cross-functionally with other agency teams and external partners / vendors to ensure insights inform all aspects of client programs
  • Foster a culture of curiosity and continuous learning — encouraging exploration of new technologies and analytical techniques

    • Must Have Qualifications :

  • 7+ years of experience in CPG analytics, shopper insights, category management, or trade / retail analytics
  • Strong command of syndicated data sources (e.g., Circana / IRI, Nielsen) and understanding of retailer and FDMC ecosystems
  • Proficiency with analytics tools such as Excel (pivot tables, advanced formulas), Power BI, Tableau, or equivalent
  • Proven ability to synthesize large, complex datasets into actionable business insights and communicate findings clearly to diverse audiences
  • Excellent storytelling and presentation skills — able to translate data into persuasive narratives
  • A proactive, curious mindset and eagerness to explore and adopt new technologies that enhance analytical capabilities

    • Nice to Have

  • Experience with predictive analytics, AI-assisted insight generation, or data automation workflows
  • Familiarity with SQL, Python, or modern data platforms (e.g., Snowflake, BigQuery)
  • Experience in data visualization and dashboard development
  • Exposure to panel data or media attribution modeling
  • Prior experience in an agency or consulting environment supporting multiple client accounts

    • Who you Are

    You’re a strategic, tech-curious analytics leader who blends commercial understanding with technical innovation. You thrive in fast-paced environments where insights drive action, and you’re passionate about using data — and the technology that powers it — to shape smarter marketing decisions.

    Why Join Avid Marketing Group

    At Avid, we bring insight and innovation together. You’ll join a collaborative, hybrid team that values curiosity, continuous learning, and creative problem-solving. This is an opportunity to help modernize how analytics and technology work together — influencing client outcomes and the future of shopper marketing.

    Candidates who progress to the final interview phase will be asked to share samples of their work in addition to completing a brief analytics assessment.

    AMG is working in a hybrid-style. We believe in the collaborative nature of face-to-face meetings but also believe that working from home two days a week is beneficial. We look forward to hearing from you!

  • Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
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    Senior Manager Of • Rocky Hill, CT, US

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