Marketing Specialist

Job description :

This is a unique position that will evolve over time and will work with all functions of the organization including Operations, Training, Construction, and Administration. The successful candidate will like challenges, have initiative and be able to see projects through completion. We have several businesses that bring a lot of variety to this position. The Marketing Coordinator is responsible for coordinating and overseeing company projects while developing marketing material and ensuring brand consistency.

RESPONSIBILITIES

• Development of marketing and business development strategies
• Establish and maintain marketing files, documents, photography library
• Act as photographer at company and / or client events
• Assist with planning company and / or client events
• Maintenance of all social media accounts, including strategies for each
• Maintain all property websites
• Coordinate grand opening events and preparing email invitations
• Continue brand management, make recommendations for updating / changing
• Monitor online reviews and draft responses timely
• Work with Training and Operations on outreach marketing, signage, flyers, etc.
• Write both internal and external communications for press releases, newsletters, etc.
• Write and distribute quarterly newsletters
• Work with Construction and Executives on new builds to give ideas, perspectives, etc.
• Assist in any and all aspects of marketing & sales as needed.
• Draft, develop, review, and implement marketing and sales strategies
• Make recommendations in relation to sales and marketing, website development, social media and media campaigns, reputation management and global sales strategies
• All other duties as assigned.

QUALIFICATIONS AND SKILLS REQUIRED