Sr. Vice President, Integrated Marketing & Communications

Senior Vice President, Integrated Marketing and Communications

About the Role

Midwest Dairy is seeking a visionary and strategic leader to serve as Senior Vice President of Integrated Marketing and Communications. This role provides strategic leadership for Midwest Dairy's marketing and communications, guiding brand vision and ensuring all campaigns and communications are data-driven and aligned with organizational priorities and brand integrity. This leader collaborates seamlessly with our Sales & Partnerships department to enhance trust and demand in dairy.

Key Responsibilities

• Define and lead the integrated marketing and communications vision that advances Midwest Dairy's mission, strategic plan, and farmer priorities.
• Translate organizational goals into clear priorities and direction for the integrated marketing and communications team.
• Partner with executive leaders for critical communication needs and direct communications for sensitive matters.
• Develop and steward a consistent brand identity and unified voice across channels.
• Direct operations and serve as Executive Group liaison for the Crisis and Issues management team.
• Oversee reputation management, including issues and crisis, media engagement, and public relations.
• Provide high-level oversight for campaigns and ensure alignment with brand identity and strategic goals.
• Lead and mentor the integrated marketing and communications team, fostering collaboration across departments.
• Monitor and evaluate the effectiveness of programs and campaigns through performance metrics and ROI analysis.

Qualifications

Compensation & Benefits

Salary Range : $125,000 - $195,000 annually

Location : Remote (must live within Midwest Dairy's 10-state region)

Midwest Dairy provides opportunities for team building, volunteer time off, and a comprehensive benefits package including :

About Midwest Dairy

Midwest Dairy is a non-profit organization striving to achieve the mission of Bringing Dairy to Life for a Better World. We represent 4,000 dairy farm families and work on their behalf to build dairy demand by inspiring consumer confidence in our products and production practices.

Equal Employment Opportunity

Midwest Dairy is an equal-opportunity employer. We do not discriminate against employees or applicants for employment because of race, color, creed, religion, national origin, gender, sexual orientation, disability, age, marital status, status in public assistance, or status as a Vietnam-era veteran.