Community Ambassador, B2B Product Marketing

Community Ambassador, B2B Product Marketing

Join to apply for the Community Ambassador, B2B Product Marketing role at Trust & Will

Founded in 2017, Trust & Will is the leading digital estate planning platform, trusted by over one million users. We provide modern, accessible solutions to help families protect their legacies with attorney-approved, legally valid documents tailored to individual state requirements.

As the Community Ambassador, B2B Product Marketing, you will blend product marketing and community engagement by driving awareness and adoption of our products within the financial advisor, non-profit and attorney communities. You will build authentic connections with partners and advisors, champion our product's benefits, and showcase real-life use cases while maintaining an active, engaged community.

This is an exciting opportunity to help shape a product marketing function in a fast-growing, mission-driven organization. If you're passionate about product storytelling, engaging with customers and partners, and creating authentic experiences, this role is for you.

About you : You're a natural storyteller with a deep understanding of the product and its benefits. You enjoy connecting with people and can speak confidently about how our product solves real-world challenges.

In this role, you will :

• Own advisor-facing engagement and brand presence, both virtually and in person—becoming a recognizable, trusted face of Trust & Will within the advisor, non-profit and attorney communities.
• Take full ownership of webinars, livestreams, and live events—leading all aspects of planning, logistics, guest prep, run-of-show and deck development, platform execution, live moderation, and follow-up
• Oversee and manage all conference and field activations, coordinating end-to-end execution—from pre-event strategy to onsite engagement and post-event follow-up—ensuring a standout brand presence and efficient capture of content, connections, and insights.
• Produce and appear in video content including YouTube interviews, event coverage, and short-form social videos that highlight our advisors, partners, and subject matter experts.
• Lead community management on Facebook and LinkedIn, fostering discussion, promoting resources, and serving as a front-line connection to our advisor audience.
• Develop and scale our advisor contributor and spotlight programs, identifying standout voices for content features (e.g., newsletters, webinars, testimonials, podcasts).
• Develop customer-driven product content : Work with the content team to turn community feedback, customer stories, and product insights into high-performing content like blogs, case studies, newsletters, and emails.
• Partner cross-functionally with Content and Product Marketing to transform events, conversations, and community feedback into high-performing blog, email, and social assets.
• Feel comfortable being on camera, capturing authentic, UGC-style content in the field or from your own setup, and encouraging others to do the same.
• Track and analyze performance of webinars, events, and community initiatives, surfacing actionable insights to optimize engagement, reach, and conversion.

Qualifications :

Bonus Points for :

Employee Benefits & Perks :

About Trust & Will : We are a remote-first company, giving our employees the flexibility they need to work in an environment that best suits their needs. We are proud to be a certified B Corporation, using business as a force for good.

California Privacy Notice : Trust & Will collects personal information from applicants including identifiers, professional / employment history, and education information to evaluate qualifications and communicate about your application. California residents have the right to know what information we collect, request a copy, correct inaccuracies, or request deletion (subject to exceptions). To exercise these rights, contact

#J-18808-Ljbffr