Director Media Sales Category Lead - Lowe's Media Network Job at Lowe's Companie

Overview Director Media Sales Category Lead - Lowe's Media Network

Base pay range : $137,400.00 / yr - $229,500.00 / yr

Your Impact The Director of Sales, Category Lead will play a critical role in accelerating the growth of our advertising sales team, with a focus on driving digital revenue through the management of sales across our portfolio of ad products, including, but not limited to : programmatic, display, sponsorship / social, custom content, audio, and short form video. The Director of Sales, Category Lead is responsible for acting as a partnership leader between Lowe's Media Network (LMN), other internal Lowe's teams, media agencies, Demand Side Platforms (DSPs), and advertisers. The Director of Sales, Category Lead will leverage an in-depth knowledge of the digital and programmatic ecosystem along with strong organizational, analytical and project management skills to identify sales opportunities for account growth while providing exceptional client service. In this role, you will work closely with VP's to maximize revenue for Lowe's.

What You Will Do

Focus on a designated category by driving advertising sales growth through building and leading strategic plans for cultivating partnerships and identifying and pitching new business opportunities with Lowe’s existing brand partners

Build category and client account plans that understand client needs, identify opportunities to develop creative solutions, and leverage in-depth data analysis to form and deliver actionable recommendations for both short- and long-term advertising strategy for clients that encompass both paid media and shopper marketing budgets

Partner with the Lowe’s Merchant organization to drive overall client sales and engagement with Lowe’s, inclusive of Lowe’s Media Network along with larger Lowe’s objectives

Craft and deliver compelling sales presentations and execute sales calls with agency planning / buying groups and clients to secure business

Provide pipeline analysis to track sales opportunities against quarterly and annual goals

Become a knowledgeable partner and advocate for Lowe’s Advertising solutions, both internally and within the advertising marketplace

Own, manage, and develop relationships with clients and agencies through routine communication; actively grow industry relationships to gain marketplace intelligence

Manage accounts from pre-sale pipeline through post-sale analysis

Educate advertisers on performance metrics, insights, and how to drive greater results; own relevant BU sales strategy and sales enablement workstreams

Minimum Qualifications

Bachelor's degree in economics, Marketing, Advertising, Statistics, Engineering or Business or equivalent experience

10 Years General Marketing / Advertising Experience

8 Years Progressive experience in omni-channel advertising sales, digital advertising (display, video, CTV, search, social), and experiential marketing

5 Years of Leadership experience

3 Years Experience with programmatic strategies and data sales

3 Years Sales team management experience, including financial tracking and team goal setting, people development, and sales operational excellence

Proven track record of delivering sales and client service results (including revenue targets) that significantly contribute to advertiser revenue growth

About Lowe’s Lowe’s is a Fortune 100 home improvement company serving approximately 16 million customer transactions a week in the United States. With total fiscal year 2024 sales of more than $83 billion, Lowe’s operates over 1,700 home improvement stores and employs approximately 300,000 associates. Based in Mooresville, N.C., Lowe’s supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com.

Job details Seniority level : Director

Employment type : Full-time

Job function : Marketing and Sales

Industries : Retail

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