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Director Category Development

Director Category Development

CelsiusUS
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Role Overview

We are seeking a high-impact Director of Category Management to lead our efforts in translating consumer, shopper, and retail insights into actionable strategies that drive growth for our brand and our retail partners. This role will spearhead strategic category leadership, building out and expanding a best-in-class Category team to support our Key Accounts team, and foster deep cross-functional collaboration across Sales, Marketing, Insights, and Supply Chain.

The ideal candidate brings a blend of people leadership, analytical expertise, retail acumen, and strategic foresight to deliver compelling category narratives that influence retailers and unlock incremental revenue opportunities.

Key Responsibilities

Strategic Category Leadership

  • Develop and own category growth strategies aligned with brand priorities and customer needs across all retail channels.
  • Lead the creation of long-range category vision, frameworks, and roadmaps using syndicated, shopper, and proprietary research.
  • Serve as the “voice of the category” in customer meetings, influencing joint business planning with insights-led storytelling.

Shopper & Consumer Insights

  • Translate shopper and consumption trends into actionable plans for assortment, shelving, pricing, and promotion.
  • Lead the development of shopper-centric selling stories using a variety of tools and data providers (Circana, Numerator, Custom Research)
  • Collaborate with Insights and Brand teams to identify whitespace opportunities and new product positioning strategies.

    • Retailer Collaboration

  • Partner with key retail customers to deliver data-driven category solutions that drive mutual growth.
  • Act as a thought partner to Category Buyers and Planners; provide compelling recommendations on space, assortment, and activation.
  • Influence customer planograms, pricing, and promotion strategies using best-in-class analysis.

    • Cross-Functional Leadership

  • Lead a team of category managers; inspire strategic thinking, curiosity, and analytical rigor.
  • Partner with Sales, Marketing, Trade, and Field Execution to align category strategies with field activation.
  • Contribute to innovation pipeline development with insights that bridge consumer needs and category dynamics.

    • Measurement & Optimization

  • Develop KPIs and scorecards to measure impact of category initiatives and refine strategies accordingly.
  • Lead post-event analytics to determine ROI of major promotions, launches, and merchandising initiatives.

    • Requirements

    Qualifications

  • 10+ yrs category leadership within beverage / CPG; 5+ yrs people management
  • Track record of success leading Category teams
  • Expert user of syndicated, shopper-card and loyalty data
  • Demonstrated success winning Top-10 retailer line reviews and planogram expansions
  • AC Nielsen CMI or CMA-CPG certification a plus
  • Beverage Experience a plus
  • 25 % travel
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