Social Media Advertising Strategist (Remote US)
Join to apply for the Social Media Advertising Strategist (Remote US) role at Abe .
Are you a true marketing nerd with a passion for social media advertising? Do you love building new things with a team motivated to win? Then you may be the Senior Social Media Strategist of our dreams!
Abe is a specialized consultancy focused exclusively on social media advertising. We are a hub for innovative strategies, helping clients leverage the full power of LinkedIn, Meta and more to reach, engage, and convert their target audiences. If you\'re ready to be part of something bold and transformational, this is the role for you!
We have experienced significant growth over the last few years and have stayed true to our culture, the best idea wins. We’re future-focused and are looking for the right Senior Strategist with a growth mindset to join our evolving team!
We use Customer Generation (a marketing methodology developed by us) which focuses on SQLs and Customers instead of traditional metrics like MQLs. This role reports to the Associate Director and is a crucial part of the social media team. This role has a unique opportunity to be on the ground floor of a fast-growing specialty agency.
The Social Media Advertising Strategist (Internal Title : Account Strategist, LinkedIn Advertising) works directly with our mid-market and enterprise clients and runs point on communicating results, creating custom strategies, and executing Paid Media deliverables. In this role, you will gain experience creating high-performing LinkedIn strategies for B2B businesses.
Roles & Responsibilities
- Oversee and lead a collection of Social Media accounts
- Serve as direct support to client contacts
- Weekly communication with vendors or operational partners to ensure alignment on tasks, quality, and improvements
- Build strategies for clients each quarter
- Create, maintain, and optimize budgets for paid media campaigns
- Understand client positioning and unique value propositions
- Confirm lead routing is accurate within a CRM
- Responsible for personal productivity and utilization
- Collaborate with Associate Director to achieve internal and client goals
- Understand the value of Programmatic campaigns
- Drive cross-sells, upsells and referrals via client relationships
- Execute and optimize advertising campaigns within LinkedIn including ad copywriting, TAM development, and targeting to maximize ROI
What You Offer
2+ years experience at a performance / digital marketing agency, with hands-on experience supporting B2B clientsDeep expertise across paid social advertising campaigns, specifically LinkedIn AdsUnderstanding of LinkedIn Ad Units such as conversation ads, document ads, CTV and moreProficiency with advertising platforms and tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense, and moreStrong understanding of paid principles, including keyword research, ad copywriting, bid management, and campaign optimizationAbility to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to drive decisionsAbility to drive results and measure via OCTExperience with audience segmentation by tier, job title, etc.Proven success with mid-market or enterprise accountsAbility to translate and articulate strategy and tell stories with dataProblem solver : competitive and curiousCuriosity about industry trends and opportunities to growAbility to organize, prioritize and manage multiple projects simultaneouslyQuality-obsessed and mindful of the impact of advertisingTravel to visit clients approximately once per year, per client or as neededWhat Success Looks Like
Represent our core values in every interactionManage approximately five mid-tier and enterprise accountsMeet and exceed department KPIs, including client growth and goal attainment; core KPIs include client NSMs and Client Satisfaction scoresBuild client trust and renewals through strong relationshipsCross-sell services aligned with client goalsClearly communicate results with client contacts and executivesMake decisions that guide strategic direction for accountsBenefits
Salary : $70,000 - $80,000 USD with potential for bonus eligibility (base range is a guideline; actual salary may vary)Medical, dental, vision plans, disability, and life insurance coverage for you and your familyEmployer-paid plan for you; partial employer contribution for dependentsMental health : Spring Health; Headspace membershipPhysical health : Omada, fertility support, Aaptiv workouts, One Medical membershipTime Off : Unlimited PTO (2-week minimum), paid company holidays, your birthday off, year-end rechargeFinancial : Traditional and Roth 401(k) with 3% company matchBonus : Annual bonus based on tenureWork Environment Requirements
As a remote-first company, you can work from anywhere in the US, with optional offices in Irvine, CA. We may accommodate global opportunities where we have established offices. For global locations, you must have work authorization in that country.
This role operates 100% virtually from a home office. Collaboration is via Zoom and Slack. You will need a computer, reliable internet, and a professional background. Reasonable accommodations may be made for qualified individuals with disabilities.
Additional Information
At Abe, People First is a core value. We are committed to fostering a diverse and inclusive culture. All qualified applicants will be considered without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
Seniority level : Mid-Senior level
Employment type : Full-time
Job function : Marketing and Sales
Industries : Advertising Services
#J-18808-Ljbffr