Director, TV Strategy & Performance (Memphis, TN or Remote in USA) Job at Thecen

At ALSAC you do more than make a living; you make a difference.

We like people who are different…because we’re different, too. As one of the world’s most iconic and respected nonprofits, we know what it’s like to stand out. That’s why we’re looking at you. Your background, perspective, and desire to make an impact set you apart. As we work to help St. Jude cure childhood cancer, we're calling on the game-changers, innovators and visionaries to join our family. Not just for the kids of St. Jude, but also for you. Because at ALSAC, we develop and celebrate our employees. So, bring your whole, authentic self and become part of our shared mission : Finding cures. Saving children.

Job Description

The Director of TV Strategy & Performance is a strategic leader responsible for driving the planning, activation, optimization, and measurement of all television efforts—including Linear TV, Connected TV (CTV), and Over-the-Top (OTT) platforms. This role is pivotal in delivering data-driven performance, rigorous testing, and seamless execution in collaboration with internal teams and external agencies. You will lead a high-performing team focused on channel strategy, activation, experimentation, and performance management, ensuring investments deliver measurable impact on fundraising and brand goals.

Key Responsibilities

1. Channel Strategy & Planning

• Develop and lead comprehensive TV strategies aligned with campaign objectives and audience insights.
• Translate performance data into compelling narratives that inform executive decision-making and guide cross-functional teams.
• Identify strategic opportunities, business risks, and optimization levers across the media funnel.

2. Activation Oversight

3. Performance Management

4. Experimentation & Innovation

5. Cross-Functional Collaboration

6. Vendor & Agency Management

7. Team Leadership

Qualifications & Experience

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Benefits & Perks

The following Benefits & Perks apply to Full-Time Roles Only .

We’re dedicated to ensuring children and their families have every opportunity to enjoy life’s special moments. We’re also committed to giving our staff excellent benefits so they can do the same.

ALSAC is an equal employment opportunity employer.

ALSAC does not discriminate against any individual with regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, transgender status, disability, veteran status, genetic information or other protected status.

No Search Firms :

ALSAC does not accept unsolicited assistance from search firms for employment opportunities. All resumes submitted by search firms to any ALSAC employee or ALSAC representative via email, the internet or in any form and / or method without being contacted and approved by our Employee Experience team and without a valid written search agreement in place will result in no fee being paid if a referred candidate is hired by ALSAC.

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