Director, TV Strategy & Performance (Memphis, TN or Remote in USA) Job at St. Ju

Overview

Director of TV Strategy & Performance is a strategic leader responsible for driving the planning, activation, optimization, and measurement of all television efforts—including Linear TV, Connected TV (CTV), and Over-the-Top (OTT) platforms. This role is pivotal in delivering data-driven performance, rigorous testing, and seamless execution in collaboration with internal teams and external agencies. You will lead a high-performing team focused on channel strategy, activation, experimentation, and performance management, ensuring investments deliver measurable impact on fundraising and brand goals.

Responsibilities

• Channel Strategy & Planning
• Develop and lead comprehensive TV strategies aligned with campaign objectives and audience insights.
• Translate performance data into compelling narratives that inform executive decision-making and guide cross-functional teams.
• Identify strategic opportunities, business risks, and optimization levers across the media funnel.
• Activation Oversight
• Oversee execution of TV buys across Linear, CTV, and OTT platforms, ensuring quality, compliance, and speed-to-market.
• Implement and evolve best practices in bidding, budget management, ad operations, and reporting.
• Performance Management
• Monitor and optimize campaign performance using attribution models, lift studies, and third-party measurement tools.
• Define and manage KPIs and investment scenarios aligned with strategic objectives.
• Experimentation & Innovation
• Design and lead testing roadmaps to evaluate creative, audience targeting, and media placements.
• Foster a culture of curiosity and continuous learning, encouraging teams to explore performance drivers from multiple perspectives.
• Cross-Functional Collaboration
• Partner with analytics, creative, and audience strategy teams to ensure efforts align with broader organizational goals.
• Vendor & Agency Management
• Lead relationships with buying agencies, measurement partners, and platform vendors to ensure strategic alignment and executional excellence.
• Team Leadership
• Build, mentor, and inspire a high-performing team across strategy, activation, experimentation, and performance.
• Promote growth in TV practices through technology adoption, learning agendas, thought leadership, and ongoing training.

Qualifications & Experience

Benefits & Perks

ALSAC is an equal employment opportunity employer.

ALSAC does not discriminate against any individual with regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, transgender status, disability, veteran status, genetic information or other protected status.

No Search Firms :

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