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Digital Marketing Specialist

Digital Marketing Specialist

Green Thumb IndustriesChicago, IL, United States
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The Role

We're seeking a qualified Digital Marketing Specialist with a strong focus on digital marketing activations across paid search, paid social , and programmatic media channels . The ideal candidate will be adept in crafting and executing paid media campaigns that enhance brand visibility, engage customers, and drive sales, all within the cannabis industry's regulatory framework.

Responsibilities

  • Develop, activate, monitor, and optimize campaigns across paid search, paid social, and programmatic channels to meet or exceed KPIs such as ROAS, CPA, and CVR
  • Serve as a programmatic subject matter expert, advising on best practices in buying strategies, creative, data integration, measurement, and optimizations to maximize campaign performance
  • Regularly monitor, analyze, and report on campaign performance, using data to inform strategic decisions and improve results
  • Partner with creative teams for high-impact ad creatives and landing pages
  • Work closely with our Sr. Digital Marketing Specialist and collaborate with market leaders to gain insights for crafting market-specific campaigns
  • Conduct A / B testing and other optimization strategies for campaign improvements
  • Build and maintain relationships with digital media vendors and platforms
  • Ensure compliance with cannabis industry regulations in all digital marketing activities
  • Stay informed about industry trends, competitor strategies, and digital marketing advancements

Qualifications

  • 3+ years of hands-on experience in digital marketing (agency environment preferred), with proven success managing paid social, paid search, and programmatic campaigns
  • Proficient with digital marketing tools and platforms (e.g., Google / Bing Search Ads, Meta / Instagram Ads, DSPs, Mix p anel, Unbounce)
  • Strong analytical skills, including experience with reporting and data analysis
  • Excellent communication and teamwork abilities
  • Adaptability in a fast-paced, evolving industry
  • Bachelor's degree in marketing, business, or related field is preferred but not required
  • Additional Requirements

  • Must pass any and all required background checks
  • Must be and remain compliant with all legal or company regulations for working in the industry
  • Must be a minimum of 21 years of age
  • #LI-HYBRID

    The pay range is competitive and based on experience, qualifications, and / or location of the role. Positions may be eligible for a discretionary annual incentive program driven by organization and individual performance.

    Green Thumb Pay Range

    $65,000 — $80,000 USD

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