Digital Marketing Specialist

Are you ready for what's next?

Come explore opportunities within Brunswick, a global marine leader (https : / / youtube.com / watch?v=ksuQ6B2j_mA) committed to challenging conventions and innovating next-generation technologies that transform experiences on the water and beyond. Brunswick believes "Next Never Rests," and we offer a variety of exciting careers and growth opportunities within united teams defining the future of marine recreation.

Innovation is the heart of Brunswick. See how your contributions will help transform vision into reality :

Position Overview :

We are seeking a creative, data-driven, and detail-oriented Digital Experience Specialist to join our team. This role is pivotal in shaping and optimizing the user experience across our digital platforms. You will be responsible for authoring and maintaining website content, designing and implementing key landing pages, running A / B tests, and continuously improving site performance, SEO, and engagement.

At Brunswick, we have passion for our work and a distinct ability to deliver.

Website Authoring & Content Management

Create, update, and manage web content using Adobe Experience Manager, ensuring brand consistency and high-quality user experiences in collaboration with brand, design, and development teams.

Design and build high-converting landing pages for campaigns, product launches, and key initiatives, optimizing layout, messaging, and CTAs based on performance data and user behavior.

Lead the annual MY Turn website refresh, ensuring accurate product representation, seamless user experience, and timely go-live execution.

Personalization & Optimization

Ideate A / B and multivariate tests to improve conversion rates and user journeys; analyze results and translate insights into actionable recommendations.

Partner with Martech teams to define and implement personalization strategies using CDPs and customer insights, leveraging behavioral, demographic, and contextual data.

Performance Optimization

Collaborate with developers to implement accessibility standards and ensure cross-browser compatibility.

Identify bugs and enhancements across websites, create user stories, and test tickets before being released to production.

SEO Optimization

Implement on-page SEO best practices including metadata, structured data, keyword optimization, and internal linking; conduct regular audits to resolve SEO issues.

Partner with SEO specialists to improve organic search visibility and rankings.

Analytics & Reporting

Use tools like Google Analytics, Lucky Orange, and Adobe Analytics to track user behavior and site performance.

Develop a website performance report, leveraging strong presentation skills to effectively communicate data-driven insights and shape digital strategy for key stakeholders.

Stakeholder Management

Ability to effectively communicate project goals, gain buy-in from internal and external stakeholders, and communicate progress, roadblocks, and solutions on path to project completion

Skill with building relationships across multiple teams to allow for efficient collaboration to overcome issues and achieve objectives

Diversity of thought and experiences is fundamental when imagining the unimaginable. Certain skillsets / experiences are necessary; however, others can be developed along the way.

Bachelor's degree in Marketing, Digital Media, Web Design, or a related field.

5+ years of experience in web content management : preferred Adobe Experience Manager

Excellent communication and project management skills (utilizing project management software and / or excel), with high proficiency in PowerPoint (or equivalent presentation tools).

Proficiency with CMS platforms and A / B testing

Strong understanding of SEO, web performance metrics, and responsive design.

Familiarity with HTML / CSS and basic JavaScript is a plus.

The anticipated pay range for this position is $74,600.00 - $119,500.00

annually. The actual base pay offered will vary depending on multiple factors, including job-related knowledge / skills, relevant experience, business needs, and geographic location. In addition to base pay, this position is eligible for an annual discretionary bonus.

At Brunswick, it is not typical for an individual to be hired at or near the top end of the salary range for their role. Compensation decisions are dependent upon the specifics of the candidate's qualifications and the business context.

This position is eligible to participate in Brunswick's comprehensive and high-quality benefits offerings, including medical, dental, vision, paid vacation, 401k (up to 4% match), Health Savings Account (with company contribution), wellbeing program, product purchase discounts and much more. Details about our benefits can be found here (https : / / www.brunswick.com / careers / culture-benefits / benefits) .

Why Brunswick :

Whatever tomorrow brings, we'll be at the leading edge.? As the clear leader in the marine industry, we're committed to our values and supporting our exceptional people. We offer and encourage growth opportunities within and across our many brands. In addition, we're proud of being recognized for making a splash with numerous awards (https : / / www.brunswick.com / careers) !?

About Brunswick Boat Group

Brunswick Boat Group is home to a diverse portfolio of iconic marine brands, including

Bayliner, Boston Whaler, Crestliner, Cypress Cay, Harris, Heyday, Lowe, Lund, Navan, Princecraft, Protector, Quicksilver, Rayglass, Sea Ray, Spartan, Thunder Jet, and Uttern.

Each brand carries a legacy of innovation, craftsmanship, and performance that has shaped the boating industry worldwide.

Across our fiberglass and aluminum manufacturing facilities, our team members are the driving force behind our success. We foster a culture rooted in

safety, integrity, continuous improvement, and personal growth.

Whether you're building unsinkable legends, pioneering wake sports, or crafting fishing and pontoon boats trusted for generations, you'll be part of a united team committed to delivering exceptional experiences on the water.

Next is Now!

We value growth and development, recognizing that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying.

Brunswick is an Equal Opportunity Employer and considers all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status or any other characteristic protected by federal, state, or local law. Diversity of experience and skills combined with passion is key to innovation and inspiration and we encourage individuals from all backgrounds to apply. If you require accommodation during the application or interview process, please contact hrsharedservices@brunswick.com for support.

For more information about EEO laws, - click here (https : / / www.eeoc.gov / employees-job-applicants)

Brunswick and Workday (https : / / www.workday.com / en-us / service-privacy.html?&_rda= / company / service_privacy.php) Privacy Policies

Brunswick does not accept applications, inquiries or solicitations from unapproved staffing agencies or vendors. For help, please contact our support team at : hrsharedservices@brunswick.com or 866-278-6942.

All job offers will come to you via the candidate portal you create when applying through a posted position through https : / / / www.brunswick.com / careers . If you are ever unsure about what is being required of you during the application process or its source, please contact HR Shared Services at 866-278-6942 or HRSharedServices@brunswick.com .

#Brunswick Corporation